Air Wick® Partners With Beloved Brands On Familiar Favorites™ Collection

PARSIPPANY, N.J., March 6, 2014 /PRNewswire/ -- Reckitt Benckiser's Air Wick® brand is introducing a first of its kind Familiar Favorites™ Collection, because some things are just meant to be together! The Familiar Favorites Collection is inspired by scents of beloved brands, like Snuggle®, Cinnabon® and Baby Magic®, that evoke the aroma and comfort of home, from clean laundry fresh out of the dryer, to the soft powdery scent of a newborn's first bath, to a warm delicious treat baking to a golden brown.

"Scent has the power to evoke a unique sense of comfort when you surround yourself with fragrances you know and love," said Domenick Tiziano, Senior Brand Manager, Reckitt Benckiser. "We're thrilled to be partnering with three of America's most recognizable and beloved brands for this new collection, so consumers can enjoy the comforting scents they love at home anytime."

Fragrance experts spent countless hours crafting the perfect harmony of notes representative of these three household names that are beloved by consumers across the country.

Snuggle® Fresh Linen - There's nothing as soothing as the familiar smell of fresh laundry, especially when it has snuggly softness™. Enjoy the unique blend of clean laundry, sunshine and pure white flowers for a truly fresh scent. Now, you can enjoy this fresh linen scent from Snuggle® in every room of your home.

Cinnabon® Classic Cinnamon Roll - Come home to the warm, comforting aroma of World Famous Cinnamon Rolls®. It's the irresistible smell of freshly baked dough and one-of-a-kind cinnamon and cream cheese frosting that make Cinnabon® cinnamon rolls so unforgettable. Now, you can enjoy that sweet scent at home.

Baby Magic® Clean Baby - New moms describe the first few months with their baby as a shining moment in their lives and one of the most treasured bonds is formed while bathing them with Baby Magic®. Now, you can enjoy the clean baby scent with soft touches of baby powder and spring blossoms from Baby Magic® Clean Baby.

The Familiar Favorites Collection, available now, retails from $3.75 -$5.99 and includes Air Wick® Scented Oils and Air Wick® Freshmatic Automatic Spray refills.

About Reckitt Benckiser
Reckitt Benckiser (RB) is a world leader in household, health and personal care. It is a FTSE top 25 company and since 2000 net revenues have doubled and the market cap has quadrupled. Today it is the global No 1 or No 2 in the majority of its fast-growing categories, driven by an exceptional rate of innovation – typically about 35% of net revenue comes from innovations launched in the prior 3 years. It has a strong portfolio led by 19 global power brands which are: Finish, Lysol, Dettol, Vanish, Woolite, Durex, Calgon, Air Wick, Harpic, Bang, Mortein, Veet, Nurofen, Clearasil, Strepsils Gaviscon, Mucinex, Scholl and French's, and they account for 69% of net revenue. For more information visit RB.COM.

BABY MAGIC™ is used under license to Reckitt Benckiser LLC.
CINNABON®, WORLD FAMOUS CINNAMON ROLLS®, and the Cinnabon logo are registered trademarks of Cinnabon, Inc. and are used under license by Reckitt Benckiser LLC.
Snuggle™ and the Snuggle® Bear design are used under license to Reckitt Benckiser LLC. © 2013, all rights reserved. © 2014 RB.

About Cinnabon, Inc.
Founded in Seattle in 1985 and now based in Atlanta, Cinnabon®, is the market leader among cinnamon roll bakeries. The company serves fresh, aromatic, oven-hot cinnamon rolls, as well as a variety of other baked goods and specialty beverages. Cinnabon currently operates more than 1,000 franchised locations worldwide, primarily in high traffic venues such as shopping malls, airports, train stations, travel plazas, entertainment centers and military establishments. Cinnabon is also a multi-channel licensor, partnering with other companies to provide brand licensed products at foodservice and retail venues.

About Baby Magic®
Baby Magic is a brand that has been providing parents with everything they need to keep their baby's skin soft, clean and healthy for over 60 years. Recognized for the unmistakable Original Baby Scent in the iconic pink bottle, Baby Magic also offers a wide range of paraben-free, hypoallergenic, and dermatologist-tested products for bath time, bedtime, and all the magical times in between. Baby Magic products are available in food, drug, mass, and dollar stores. For more information, please visit www.babymagic.info or www.facebook.com/babymagic.

About Snuggle®
As a leader in the fabric softener category for more than 30 years, Snuggle provides ultimate snuggly softness™ and long-lasting fresh scents to loads of laundry. Recognized by its iconic Snuggle Bear, which was created by Jim Henson's Creature Shop, the Snuggle brand offers a variety of high-quality fabric conditioning products, including new scent boosters along with liquid softeners and dryer sheets in a variety of fragrances. Snuggle is manufactured by The Sun Products Corporation and available at major retailers including most food, drug, mass, club and dollar stores. For more information visit: www.snuggle.com or www.facebook.com/snuggle.

For more information, please visit http://www.airwick.us/familiarfavorites

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CONTACT: Alyssa Ciambriello, 212.598.4400 x174, [email protected]

SOURCE Reckitt Benckiser's Air Wick