Airfoil Adds Asia Pacific Firm to its Growing Global Group

SILICON VALLEY, Calif. and HONG KONG, April 9, 2013 /PRNewswire/-- Airfoil, a U.S. technology-focused PR and marketing communications agency, and Newell PR, a China-based independent public relations firm that has won more technology awards than any other national firm, announced today an exclusive affiliate relationship to provide services to each firm's respective technology client interests in the Asia Pacific and U.S. markets. 

"Airfoil Global Group chose Newell as our exclusive affiliate for its combination of expertise, geographic reach and strong track record for producing innovative technology communications programs," said Janet Tyler, Airfoil co-chief executive officer. "In addition to their interest in high-growth regions like China, Indonesia and India, technology clients often require a global communications partner that understands the Asia Pacific region's influence over critical areas of their businesses, like product development, engineering and even assembly."

Airfoil Global Group, a subsidiary of Airfoil, serves technology marketers and communicators responsible for multi-national or global programs through a carefully curated network of exclusive regional affiliates. Earlier in 2013, Airfoil announced Babel PR as its exclusive affiliate for EMEA.   Additional affiliates to Airfoil Global Group are expected to be announced later this year.

Under the terms of the agreement, global programs managed by either organization will be sourced to the other pending a joint review of the clients' requirements. Client program activity will be delivered by teams working primarily in Silicon Valley, Detroit, Hong Kong, Beijing, Shanghai and Guangzhou. Programs determined to require niche expertise, geographic focus or capabilities will be resolved through the agencies' combined networks.

"Newell is excited to  formalize its work with Airfoil, as clients and prospects will benefit from Airfoil's experience with global technology brands such as LinkedIn, Parrot S.A., Microsoft and NVIDIA," said David Croasdale, managing director of Newell PR. "In working with Airfoil for the past few years, we've come to appreciate their approach of blending a focus on strategic communications with pioneering programming in areas  such as mobile communications – this deal gives our clients a turn-key solution for supporting their interests in the U.S. market."

The affiliate relationship was established following a rigorous review of potential alternative partners by each agency. The evaluations assessed expertise, capabilities, geographic coverage, culture and past performance.

"On a global scale, clients want access to deep expertise in the geographies they care about and delivered in a model that is easy for them to manage," added Lisa Vallee-Smith, Airfoil co-chief executive officer. "Based on our experience working together on shared client brands, we're confident Newell PR is an attractive addition to both our clients and affiliates served by Airfoil Global Group."

About Airfoil
Airfoil, with offices in Silicon Valley and Detroit, is an independent firm specializing in marketing communications and public relations for both emerging and leading technology companies. Airfoil's teams drive technology communications for a growing client roster across consumer, enterprise, health care, cleantech and industrial segments. The agency provides services to inform and accelerate clients' marketing communications, digital, social media and brand strategy programs. Airfoil has been named Technology Agency of the Year by the Holmes Report and recognized as a top firm in numerous industry rankings. Visit www.airfoilgroup.com for more information.

About Newell PR
Established in 1993, Newell Public Relations is one of China's leading independent public relations firms with offices in offices in Hong Kong, Beijing, Shanghai and Guangzhou. The firm provides a full complement of public relations services across the People's Republic of China and throughout Asia Pacific via a network of like-minded affiliate agencies. For more information, visit www.newell.com.

SOURCE Airfoil