Airport Strategy & Marketing Congratulates Auckland Airport on New Flights

WASHINGTON, Nov. 29, 2010 /PRNewswire/ -- Airport Strategy & Marketing (ASM), the world's leading route development consultancy, congratulates New Zealand's Auckland Airport on the addition of new air service to the airport. Commencing January 2011, Air China will launch a service from Taipei to Auckland, with a three-times-weekly service that will add 95,000 seats per year to this high-growth market.

In the last year ASM have been working closely with Auckland Airport to develop markets from Asia, and target Asian carriers to expand the airport's profile in this growth sector.  Through extensive research by ASM's team of consultants, across all elements of the market, and analysis of operational considerations, this resulted in a compelling business case for Air China.

In addition, Malaysia Airlines has announced increased services to Kuala Lumpur from Auckland from next March 2011, with the addition of one weekly service bringing an extra 30,000 seats per year.  ASM helped enhance connectivity to the Malaysian network via Kuala Lumpur by proposing a series of schedule adjustments.

The additional flights will increase the number of seats on Asian routes out of Auckland by close to 400,000 each year.  The latest announcements from Air China and Malaysia Airlines add to a long list of successes for ASM who have already contributed to the launch of several routes this year.

The earlier announcement of Jetstar's Auckland – Singapore service, starting in March 2011, shows the continuing success of this focused expansion strategy. Gordon Bevan, VP Consulting Service ASM said: "ASM will keep working with Auckland Airport to maximise the potential and growth for the Asian market.  This recent development is a great success as it offers travellers wider access to airline networks, especially to the high growth market of Taiwan, and better connectivity to Japan."  

For further information on ASM, please visit www.asm-global.com.

SOURCE Airport Strategy & Marketing