AirWatch Named a Leader in IDC MarketScape: Worldwide Enterprise Mobility Management Software 2014 Vendor Assessment

ATLANTA, Oct. 6, 2014 /PRNewswire/ -- AirWatch® by VMware®, the leading enterprise mobility management (EMM) provider, announced today it has been named a leader in the inaugural IDC MarketScape: Worldwide Enterprise Mobility Management Software 2014 Vendor Assessment. The report highlights the unique AirWatch strengths in cloud strategy, rugged device management and research and development.

Source: IDC, 2014

IDC MarketScape vendor analysis model is designed to provide an overview of the competitive fitness of ICT suppliers in a given market. The research methodology utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each vendor's position within a given market. The Capabilities score measures vendor product, go-to-market and business execution in the short-term. The Strategy score measures alignment of vendor strategies with customer requirements in a three- to five-year timeframe. Vendor market share is represented by the size of the circles. Vendor year-over-year growth rate relative to the given market is indicated by a plus, neutral or minus next to the vendor name.

Download an excerpt of the IDC MarketScape: Worldwide Enterprise Mobility Management Software 2014 Vendor Assessment

The IDC MarketScape invited 11 vendors to participate in the research, based on two criteria; a complete EMM suite offering that includes mobile device management (MDM), mobile application management (MAM) and mobile content management (MCM) and an estimated software revenue totaling $20 million or more.

The IDC MarketScape noted many AirWatch strengths in the report, including AirWatch's flexible deployment strategy that allows for on-premises, cloud or hybrid solutions, noting "AirWatch's cloud strategy is more mature than several of its competitors." An additional strength reported by the IDC MarketScape includes AirWatch "company relevance across rugged devices as well as BYOD." The AirWatch EMM platform allows IT to manage all devices, including smartphones, tablets, laptops and rugged devices from a single, unified console. The IDC MarketScape additionally noted, "customers believe that AirWatch's focus on R&D and innovation helps the company keep up with the rapid pace of change in the mobile market." AirWatch has more than 600 employees solely dedicated to research and development and offers instant support of new operating systems from mobile software providers including Apple, Android and Microsoft.

"As mobile becomes more and more intrinsically woven into the fabric of the IT infrastructure and desktop and mobile OS alignment continues, the idea that today's mobile architecture could serve as the new paradigm for managing and securing all endpoints becomes more salient," said Stacy Crook, research director for IDC's Enterprise Mobility research practice. "The value of being a leader in this space is the opportunity to help customers reduce the risk often associated with embracing innovative technology, such as mobile and cloud. AirWatch's focus on building out a robust EMM suite, combined with VMware's broader end-user computing strategy added to the company's placement as a leader."

The report also highlighted the AirWatch flagship MDM product's real-time data analytics and reporting tools that allow IT to analyze and monitor the entire fleet of devices from a single management console. AirWatch MAM was noted for its app life-cycle management that integrates with public app stores as well as SDK and app wrapping for companies to deploy internal apps. Since the close of the research, AirWatch launched AirWatch AppShield for partners and app developers to more easily take advantage of the suite of AirWatch MAM capabilities. The IDC MarketScape also highlighted the AirWatch MCM solution, AirWatch Secure Content Locker® which "enables flexible and secure content storage and sharing in a cloud, on-premise or hybrid environment," according to the report.

"The IDC report indicates that customers need a robust and comprehensive solution that consistently meets the needs of their industry, vertical, deployment size and existing infrastructure," said John Marshall, senior vice president and general manager, AirWatch by VMware. "As enterprise mobility continues to transform, AirWatch is committed to equipping customers with best-in-breed solutions. This will drive our continued leadership placement and customer adoption in enterprise mobility scenarios of all sizes of complexities."

For more information about AirWatch visit www.air-watch.com.

Source: IDC MarketScape: Worldwide Enterprise Mobility Management Software 2014 Vendor Assessment, doc #251379, September 2014.

About IDC MarketScape:
IDC MarketScape vendor analysis model is designed to provide an overview of the competitive fitness of ICT (information and communications technology) suppliers in a given market. The research methodology utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each vendor's position within a given market. IDC MarketScape provides a clear framework in which the product and service offerings, capabilities and strategies, and current and future market success factors of IT and telecommunications vendors can be meaningfully compared. The framework also provides technology buyers with a 360-degree assessment of the strengths and weaknesses of current and prospective vendors.

About AirWatch by VMware
AirWatch by VMware is the leader in enterprise mobility management, with more than 13,000 global customers. The AirWatch platform includes industry-leading mobile device, email, application, content, and browser management solutions. Organizations can implement these solutions across device types and use cases, including complete EMM for corporate and line of business deployments, and containerized solutions for Bring Your Own Device (BYOD) programs. Acquired by VMware in February 2014, AirWatch is based in Atlanta and can be found online at www.air-watch.com. VMware is headquartered in Silicon Valley and can be found online at www.vmware.com.

VMware and AirWatch are registered trademarks or trademarks of VMware, Inc. or its subsidiary in the United States and other jurisdictions.

Forward-Looking Statements
This press release contains forward-looking statements including, among other things, statements regarding AirWatch short term go-to-market, product and business execution capabilities, the future alignment of AirWatch strategies with customer requirements, its expected competitive positioning and the expected importance of mobile computing.  These forward-looking statements are subject to the safe harbor provisions created by the Private Securities Litigation Reform Act of 1995. Actual results could differ materially from those projected in the forward-looking statements as a result of certain risk factors, including but not limited to (i) changes to business information technology strategies; (ii) adverse changes in general economic or market conditions; (iii) delays or reductions in information technology spending; (iv) competitive factors, including but not limited to pricing pressures, industry consolidation, entry of new competitors into the mobile device and end user markets, and new product and marketing initiatives by our competitors; (v) our customers' ability to develop, and to transition to, new products and computing strategies such as mobile device management; (vi) the uncertainty of customer acceptance of emerging technology; (vii) rapid technological and market changes in virtualization software and platforms for cloud and mobile device computing; (viii) changes to product development timelines; (ix) the successful integration of AirWatch products and services into VMware; (x) VMware's ability to protect its proprietary technology; and (xi) VMware's ability to attract and retain highly qualified employees. These forward looking statements are based on current expectations and are subject to uncertainties and changes in condition, significance, value and effect as well as other risks detailed in documents filed with the Securities and Exchange Commission, including our most recent reports on Form 10-K and Form 10-Q and current reports on Form 8-K that we may file from time to time, which could cause actual results to vary from expectations. VMware assumes no obligation to, and does not currently intend to, update any such forward-looking statements after the date of this release.

Press Contact:
Justin Grimsley
Public Relations
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SOURCE AirWatch by VMware