Ajaline Debuts Fine Jewelry & Watches: Next-Generation E-Commerce Platform

NEW YORK, Feb. 8, 2011 /PRNewswire/ -- Today marks the official launch of ajaline.com, the members-only flash-sales website devoted exclusively to luxury fine jewelry and watches.  Conceived by jewelry and e-commerce industry veterans Meeling Wong and Jim Conte, Ajaline opens the "vault" to a wide array of luxury brands of fine jewelry and watches, providing a unique shopping experience to online consumers.

Ajaline's launch week will feature world-renowned brands Buccellati (an Ajaline exclusive), Paolo Costagli, and Lagos, followed by new brands every week.  Items on the site include everything from silver and 18K gold classic pieces to diamond jewelry and rings set with precious gemstones.  Sale prices range from $200 to $40,000+.

Members can preview the complete product offering for each sale on Ajaline 24 hours before the sale starts so that people can get a clear idea of what will be available. Each brand will be on sale for three days with an average of 35 styles per brand.

"Ajaline was created to be the online destination where people can easily shop for the authentic brands that they covet — all at saving of 30-70% off of their recommend retail prices.  The shopping experience is simple and intuitive.  People will not only find the brands they already know and want, but will also be able to discover new brands and designers who've been carefully selected by jewelry-industry insiders," noted Ajaline Founder Meeling Wong.

In addition to offering a dynamic online environment where people can securely shop for fine jewelry and watches, Ajaline also connects Members to Personal Shoppers who are knowledgeable about these categories.

The site offers free shipping and all items can be easily returned for refund or store credit up to two business days after receipt.

Members can also benefit from Ajaline's generous Referral Rewards Program. They simply invite friends and family to join Ajaline; once they join, the Member starts receiving 5% of their friends and family's total purchases for the first year as credits towards the Member's own future purchases on the site.

Luxury is central to the Ajaline experience and is present in every aspect of the site, from the exquisitely detailed original product photography of each piece offered for sale to the Japanese-inspired furoshiki in which all purchases are gift-wrapped by hand.  Starting with the beautiful fine arts photography by renowned photographer Douglas Dubler on the landing page, Ajaline provides a rich shopping environment for its Members.  

"Our careers have been all about luxury and the fine jewelry market, but we understand and appreciate technology and what it can (and can't!) do," explains Ajaline Founder Jim Conte. "We definitely weren't technology gurus who were looking for a category to exploit and hit upon the jewelry business.  Meeling and I have the luxury background and experience, and we sought out the best technology experts so that we could leverage their expertise and our knowledge to create an exceptional online luxury shopping platform."

Luxury brands of fine jewelry and watches are partnering with Ajaline based on Wong and Conte's reputations and experience. Customers can be assured about the authenticity of the products they are buying on Ajaline and the security of shopping on the site. Ajaline serves as an authorized dealer for all brands sold on the site.  Membership is free and instantaneous; to join, please visit www.ajaline.com.

ABOUT AJALINE

Ajaline is a members-only e-commerce platform for limited-time "flash" sales of the leading brands of fine jewelry and watches. As an authorized dealer for many of the most coveted brands in these categories, Ajaline offers its Members the opportunity to safely and securely acquire beautiful fine jewelry and watches at a savings of 30-70% off recommended retail prices.  The site also features a blog dedicated to trend forecasting, commentary and news from leading industry experts.

SOURCE Ajaline