ONTARIO, Calif., May 9, 2017 /PRNewswire/ -- Ajinomoto Windsor, Inc. is hitting the road in its new food truck to deliver a unique way for operators to experience its line of ethnic cuisine.
The truck will debut at a private event at the National Restaurant Show and will be used throughout the year at foodservice events targeting Business & Industry, College & Universities, and regional chains.
Brad Kumin, Vice President of Foodservice Marketing, an Ajinomoto Windsor brand, says it's the perfect way for the brand to reach its customers. "What better way to showcase how these products can fit into your menu easily and effectively than to bring the products to them, cooked and served the way they were intended to be."
The truck is equipped as any commercial kitchen would be, including a flat-top grill, oven, stove top, fryer, freezer and refrigerator, assuring that the products can be prepared using best practices.
"Ultimately our goal was to mimic a standardized fast-casual restaurant or other foodservice back of house," explains Kumin. "We want to make sure we are providing a solution for these operators to enhance their menus. And by preparing these items on the spot in a food truck, it's highlighting the ease of use, versatility and why these items are important to a menu."
Kumin adds that it's a great way to mobilize the company's creativity and bring the brand to those whom they may not have been able to reach personally before.
About Ajinomoto Windsor, Inc.:
With a vision to create meaningful food experiences through high quality ingredients and innovative technologies, Ajinomoto Windsor Inc., serves as a leading company in the frozen food industry. We honor our commitment towards providing nutritious and premium meals for all consumers through our rich history of diverse ethnic brands. Whether you are seeking Asian, Italian, or Mexican flavors – Ajinomoto Windsor is dedicated to satisfying your needs with our food. It is our mission to create memorable experiences through our meals, and to ensure that our food not only tastes great, but feels great.
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SOURCE Ajinomoto Windsor, Inc.