MINNEAPOLIS, Aug. 20, 2012 /PRNewswire/ -- Inc. magazine today ranked AKQURACY NO. 1,385 on its sixth annual Inc. 500|5000, an exclusive ranking of the nation's fastest-growing private companies. The list represents the most comprehensive look at the most important segment of the economy—America's independent entrepreneurs. AKQURACY joins Unified Payments , who tops this year's list, Yelp, yogurt maker Chobani, Giftcards.com, KIND and famed hatmaker Tilly's, among other prominent brands featured on this year's list.
"This is a testament to work that works," said Scott Petinga, AKQURACY founder and president of the data-driven communications agency. The 39 year-old started the company in 2007 when he decided life was too short not to take risks. "We spent the last several years challenging and improving upon traditional marketing practices in an independent, outside-the-box environment. The result: over 200% growth in the last three years and a portfolio of proven success stories.
"Some of what we are doing is mind-blowing," said Petinga. "From deploying weather-based emails to sifting through vast amounts of data to discover a hidden insight intrigues both clients and agencies alike. What we do definitely impacts the bottom-line."
Petinga, originally from New Jersey, worked with several major ad agencies for more than fifteen years on both the creative and analytics side before launching his own firm in 2007 because, as he says, "The status quo was no longer good enough."
Today, AKQURACY has offices in Minneapolis and Madison, Wis., staffed by more than a dozen – what Petinga refers to as – "accountability freaks," including a meteorologist, scientist, quantitative analysis and former military intelligence operative – all offering a different perspective, allowing them to get the most out of a companies' data.
In addition, to working direct with clients, AKQURACY also frequently collaborates with ad agencies who want to specifically tap into their data science expertise.
"The old cliche about the business world being a jungle is outdated," observes Petinga. "We approach work as collaboration not a competition. We work to align our own economic interests with a client's in order to share both the risks and the rewards, focusing on results in both our approach and compensation model."
Complete results of the Inc. 5000, including company profiles and an interactive database that can be sorted by industry, region, and other criteria, can be found at www.inc.com.
Founded in in 2007 because the status quo was never quite good enough, AKQURACY is a data-driven communications agency with offices in Minneapolis and Madison. Its mission is simple: decrypt data in order to understand customer behaviors so they can re-create them, affect them and sustain them. They develop multi-channel marketing strategies supported by killer creative and delivered with sniper-like accuracy. Their campaigns have proven to increase loyalty, boost cross-sell opportunities and build long-term, profitable relationships. The result: more 200% growth within the last three years and a portfolio of proven success stories. For more information visit: www.AKQURACY.COM
Founded in 1979 and acquired in 2005 by Mansueto Ventures, Inc. is the only major brand dedicated exclusively to owners and managers of growing private companies, with the aim to deliver real solutions for today's innovative company builders. Total monthly audience reach for the brand has grown significantly from 2,000,000 in 2010 to over 6,000,000 today. For more information, visit www.inc.com.