BOSTON, May 30, 2013 /PRNewswire/ -- Altitude, the award-winning design and innovation firm, announced today that Alanna Fincke has joined the company as vice president of marketing. Alanna will be responsible for promoting and building awareness of the organization's breakthrough products and experiences, developing innovative partnerships, implementing key marketing initiatives, and creating intellectual capital as it relates to corporate brand messaging.
"I'm thrilled to have Alanna at Altitude," said Brian Matt, Altitude's CEO. "She has a great track record of implementing innovative marketing and communications strategies. Her unique skills will allow us to further our expertise and capabilities as one of the premier innovation consultancies."
Previously, Alanna was the Communications Director at the global design and innovation consultancy Continuum, where she set the industry agenda around human-centered design — showcasing their approach and problem-solving methods, and stimulating demand for Continuum's expertise by demonstrating their knowledge, skills, and services. Prior to her position at Continuum, Alanna was the Vice President of Martha Stewart Living Omnimedia, where she led the company's largest health and wellness media property. With more than 15 years experience in media, content development, and thought leadership marketing, Alanna brings expertise in understanding the nuances of executing cutting-edge marketing and communications strategies that drive awareness and growth.
"Altitude's ability to take on the most difficult challenges and grow client businesses through design and innovation allows for a unique point of view to be brought to market," said Alanna. "I'm excited to bring my experience in marketing and communications to Altitude to help grow revenue and strategic outlook."
Alanna received her BA in journalism from Syracuse University's Newhouse School of Communications.
Altitude, an award-winning design and innovation firm, creates breakthrough products and experiences that deeply resonate with users and build lasting business success for clients. We believe that true innovation arises when talent and spirited intellectual engagement meet business acumen and a deep understanding of consumer needs and desires. With expertise in strategy, design, and technology, Altitude uncovers powerful opportunities and transforms them into solutions in the market that move business forward. Since 1992, Altitude has worked with companies worldwide, including Bose, Briggs &Stratton, Colgate-Palmolive, DeWalt, Margaritaville, Nike, Stanley/Black & Decker, Thermo Scientific, and Under Armour. http://www.altitudeinc.com