LONDON, Sept. 18, 2017 /PRNewswire/ -- Alcantara and British designer Ross Lovegrove recently unveiled Transmission, their latest collaboration, at the Victoria and Albert Museum (V&A) as part of London Design Festival 2017.
Inspired by the Devonshire Hunting Tapestries at the V&A, Transmission is a spectacular 21-meter-long fluid and free-standing three-dimensional tapestry made entirely from Alcantara®, the renowned Italian material. It will be on display at the V&A through Oct. 8.
The installation was created by Lovegrove to mark the fifteenth edition of London's annual design event (Sept. 16-24), which brings together the biggest names from the industry for a week-long celebration of design and innovation.
Created using Alcantara, a tactile and pliable material, the soft undulating folds of the installation reflect and highlight both the colors and forms of medieval tapestries. The material's versatility is highlighted in the different methods of treatment, including coloring and embellishment.
Andrea Boragno, CEO of Alcantara, said: "Alcantara is delighted to partner with the London Design Festival and present such a unique work of art. Lovegrove's unusual use of shapes and Alcantara's ability to lend itself to any creation are the perfect marriage for the wonderful Tapestry Room.
"This artwork is the expression of what Alcantara today is: the intersection between emotion, beauty, technology and performance. These values reflect the positioning of our contemporary lifestyle brand which is increasingly associated with design, creativity and art."
Lovegrove echoes this by saying: "Having already worked with Alcantara earlier in the year, I felt there was so much more that could be done with the material, which is why I eagerly accepted the commission to create Transmission.
"I hope people will be able to take a few moments of respite, away from the hustle and bustle of London, to enjoy the stillness of the Tapestry Room at the V&A Museum and admire the installation. I want to show people that art and design are made for more than just looking at, which is why I invite everyone to feel the installation, have a play with it and enjoy the tactile nature of Alcantara."
The V&A Museum has been the official London Design Festival hub since 2009. Once again, this unique event will see the iconic spaces within the museum transformed by an extraordinary collection of specially-commissioned installations and displays by the world's most exciting designers.
About Alcantara S.p.A. – www.alcantara.com
Founded in 1972, Alcantara is one of the leading Made in Italy brands. Registered trademark of Alcantara S.p.A and the result of unique and proprietary technology, Alcantara® is a highly innovative material offering an unparalleled combination of sensory, aesthetic, and functional qualities. Having analyzed, reduced and offset all CO2 emissions linked to the company, Alcantara® was certified "Carbon Neutral" in 2009. Headquartered in Milan, Alcantara also has production facilities and a research department in Nera Montoro in the heart of Italy's Umbria region (Terni).
Alcantara on Social Media:
- Instagram: @alcantara_company
- Twitter: @AlcantaraSpa
- Facebook: @Alcantara.Company
- YouTube: Alcantara Company
About the V&A
The V&A is the world's leading museum of art, design and performance with collections unrivalled in their scope and diversity. It was established to make works of art available to all and to inspire British designers and manufacturers. Today, the V&A's collections, which span over 5000 years of human creativity in virtually every medium and from many parts of the world, continue to intrigue, inspire and inform.
vam.ac.uk | @V_and_A
About London Design Festival
Established in 2003 by Sir John Sorrell CBE and Ben Evans, London Design Festival celebrates and promotes London as the design capital of the world.
London Design Festival has since earned the reputation as a key calendar moment of London's autumn creative season, alongside London Fashion Week, Frieze Art Fair and the London Film Festival, attracting the greatest thinkers, practitioners, retailers and educators to the capital, in a citywide celebration.
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SOURCE Alcantara S.p.A.