Alcantara Displays Italian Lifestyle Excellence In Beijing
BEIJING, May 5, 2016 /PRNewswire/ -- Alcantara was prominently on display on a variety of vehicles at the 2016 Beijing Motor Show.
During the show's Car Design Night at the Central Academy of Fine Arts in Beijing the company also hosted "The World of Alcantara," an exclusive display highlighting, step by step, the values that define its lifestyle brand.
The Alcantara display at the Central Academy of Fine Arts was designed in Alcantara® using an array of its materials to wrap six "rainbow" staircases to express basic concepts that are the keys to the Italian company's global success.
More than 30 models unveiled with interior materials from Alcantara at this year's Beijing show included the Buick Verano, Verano GS, Regan GS and Encore, and Maserati's Levante, Granturismo MC Stradale and Ghibli. Tesla Model X and Model S, the Infiniti QX Sport and Volkswagen's CC 25X, Sportsvan, Tiguan Sport R-Line and Tiguan all featured Alcantara enhancements. Other vehicles at the Beijing Auto Show equipped in Alcantara trim include Porsche and its Cayenne GTS, Cayenne S e-hybrid and Panamera as well as BMW M135i and M4 GTS and the Audi R8, R6, R7 and Q7.
This was the second time Alcantara has hosted an event during the Beijing Motor Show, underlining its special relationship with the global automotive industry.
Alcantara brand concepts illustrated by the "rainbow" staircases included:
Made in Italy strongly reflects Alcantara's competitive strategy. By combining high-tech processes with artisanship, Alcantara® comes to life with Italian passion, knowledge, experience and expertise.
Tailor Made highlights Alcantara's capability to combine style and technology, beauty and functionality in all of its customized and exclusive products.
Sustainability is a deep and conscious choice. Certified as carbon-neutral since 2009, Alcantara has defined, reduced and compensated for all CO2 emissions from its production processes.
Global design community relationships reflect the creative process that incorporates ideas from international artists and designers to inspire new applications and new ways to present Alcantara's vision.
Global branding reflects the growing use of Alcantara by leading brands in many application fields to establish a major presence in China, Europe, Japan and USA.
"We took the opportunity of this amazing event in Beijing to underline the unique nature of Alcantara," said Andrea Boragno, chairman and CEO of Alcantara S.p.A. "We have created a real World of Alcantara, excellence with no exceptions. These values set us apart from other brands in the market and are at the core of our success.
"We are proud to be a partner of the Car Design Night in Beijing for the second time. This is a special occasion to welcome and inspire designers from the automotive industry and allows them to experience the extreme versatility of Alcantara."
Pointing to the brand's success, Boragno noted that a recent evaluation by international marketing consultant Interbrand showed that the value of the Alcantara brand had increased 15 times to 100 million euros since 2006. During that time, Alcantara has expanded its international markets in Europe and beyond. Sales in 2014 reached 123.8 million euros, roughly double the 2009 figure, and operating income tripled. In 2015 turnover registered a 33.5 percent growth, exceeding 165 million euros, while the EBITDA is 49.6 million euros. Exports to markets outside of Italy now make up 90 percent of the company's sales.
About Alcantara® material
Multiple souls, countless applications, unique sensations, sustainability and distinctive Italian style in a unique material: Alcantara. Beautiful, elegant, as soft as silk and versatile as wax, Alcantara is delicate, but only apparently. As certified by extensive laboratory testing, the material is characterized by unrivalled strength and durability. The unprecedented combination of sensoriality, aesthetics and functionality makes Alcantara the preferred choice for consumers who want to fully enjoy the products they use on a daily basis, with total respect for the environment. Alcantara has been certified Carbon Neutral since 2009. Alcantara partners with top and high-end brands in various fields. Whether it is an outfit, a hand bag, a sofa, the seat of a car or a tablet cover, it turns everything it touches into something distinct and unrepeatable. Alcantara has the impressive technological know-how that allows it to satisfy both technical and style-related needs. Thanks to its Applications Development Center, Alcantara can develop colors and products upon request, meeting the most complex requirements. It is an extraordinary achievement, made possible by the fusion of Italian craftsmanship and cutting-edge innovation.
Alcantara S.p.A. – www.alcantara.com
Founded in 1972, Alcantara represents one of the leading Made in Italy brands. Registered trademark of Alcantara S.p.A and the result of unique and proprietary technology, Alcantara® is a highly innovative material offering an unparalleled combination of sensory, aesthetic, and functional qualities. Thanks to its extraordinary versatility, Alcantara® is the chosen material for leading brands in numerous specialist fields: fashion and accessories, the automotive industry, interior design, home décor and consumer-electronics. These characteristics, together with a serious and proven commitment to sustainability, allow Alcantara to express and define contemporary lifestyle: the lifestyles of those who love to enjoy everyday products to the full whilst respecting the environment. Having analyzed, reduced and offset all CO2 emissions linked to the company, in 2009 Alcantara® was certified "Carbon Neutral". To document the company's journey in this field, Alcantara conducts and publishes an annual Sustainability Report, certified by the international service corporation TÜV SÜD and available for consultation on the company website. Headquartered in Milan, Alcantara also have production facilities and a research department in Nera Montoro in the heart of Italy's Umbria region (Terni).
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