Alcantara Taps Detroit's AutoCom for Public Relations in U.S.

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Apr 10, 2012, 09:34 ET

MILAN, April 10, 2012 /PRNewswire/ -- Alcantara S.p.A., the leading Italian producer of premium automotive interior materials, has selected AutoCom Associates as its public relations agency of record in North America.

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Alcantara customers include Ferrari and Lamborghini, as well as a number of other major automotive manufacturers. The Alcantara name also is featured throughout the world on a variety of luxury marine, home-interior and high-fashion accessory products.

"AutoCom has been tasked with helping raise awareness for Alcantara within the automotive community throughout North America," said Maria Elena Furini, the company's corporate communication manager. "The agency brings a wealth of auto supplier and OEM public-relations experience to our global communication team."

Formed in 1972 and headquartered in Milan, Alcantara S.p.A. manufactures and distributes Alcantara -- a trademarked name for its upscale automotive upholstery materials. Soft to the touch, Alcantara is stain- and wear-resistant. It has become a luxury material of choice not only for cars, yachts and furniture, but also for high-fashion apparel and accessories.

Located in the Detroit suburb of Bloomfield Hills, AutoCom has provided public relations and management-consulting services to businesses in the global automotive industry since 1996. The firm is a member of the International Public Relations Network (IPRN) and is affiliated with Automotive PR, an international public relations group based in London.

"Alcantara is a tremendous addition to our agency's growing list of global automotive clients," said Larry Weis, AutoCom's president. "Alcantara has been recognized for its environmental stewardship and the high-fashion nature of its business will provide a variety of public-relations opportunities not typically available to traditional Tier One automotive suppliers."

He added, "We're truly excited about the addition of a leading Italian supplier to an AutoCom client group that now includes companies in Brazil, China, France, Finland, Germany, India, Mexico, the UK and the United States."

AutoCom Associates has extensive experience working with Ford Motor Company; General Motors; Chrysler and a number of European, Japanese and Korean automakers and their suppliers. AutoCom clients include Behr America; Elektrobit Automotive GmbH; Gage Products Company; GKN Driveline; HELLA Lighting; HELLA Electronics and Thetford Corporation.

SOURCE Alcantara S.p.A.