Alchemy Properties Launches Sales At 35XV

Glass Skymark of the 21st Century to Reshape Downtown

Apr 16, 2013, 11:56 ET from Alchemy Properties Inc.

NEW YORK, April 16, 2013 /PRNewswire/ -- Alchemy Properties today announced the launch of sales at 35XV, an architecturally striking glass and stone condominium located at 35 West 15th Street. Alchemy is offering 55 carefully crafted residences, which begin on the building's eighth floor approximately 100 feet high, will rise at an angle towards the sky, offering brilliant natural light and unparalleled views. 40 percent of the units are already either in contract or out for signature in just four weeks of soft selling, and a sprawling sales gallery has opened at 135 Fifth Avenue.

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"Following the acquisition of air rights from the neighboring prestigious Xavier High School, we knew we had a rare opportunity to design a building with unmatched protected light and views. With this in mind, we engaged FX FOWLE Architects to design a unique cantilevered glass and granite building with an iconic form," explained Kenneth Horn, president of Alchemy Properties.

"We completed our dream team with Benjamin Noriega-Ortiz, one of the world's most influential interior designers known for his work in hospitality and private homes, who has a natural ability to capture a sense of openness and light," continued Mr. Horn.  

Mr. Noriega-Ortiz personally designed the residences as well as the lobby and amenities spaces. His inviting and thoughtfully designed entrance lobby establishes the building's balance and reflecting light, featuring bespoke touches including a wall of bronze mailboxes. The building's unique design allows for several distinctive one-to four- bedroom layouts ideal for entertaining and luxurious living. A variety of layouts will offer two and three exposures from floor to ceiling windows with automated shades to guide the lighting experience, 10' ceilings, and 5" white oak stained hardwood flooring.

Poggenpohl cabinetry will echo the dark wood of the floors in the modern kitchens, while the upper cabinets gleam in white lacquer. Premium Miele appliances are complemented by a Sub-zero wine cooler.

Master baths at 35XV will be elegant and spa-like, with steam showers and deep soaking tubs. Dark marble floors featuring radiant floor heating are complemented by white marble countertops alongside many personalized touches such as striking custom Grohe finishes. Opulent powder rooms will be finished with huge Breccia marble slabs and wood paneling.  

"35XV is a perfectly situated at the intersection of the Flatiron District, Chelsea, and Union Square, yet offers a serene mid-block location," noted Wendy Triffon, Director of Sales for Alchemy. "The location, coupled with the modern and gracious layouts, is a rare combination that has resulted in exceptional consumer and broker interest."

The building's seventh floor will be dedicated to amenities, offering residents a sleek lounge with billiards and personal wine storage for each owner in a custom refrigerated wine cellar adjacent to the dining room. The space will continue outside to a sprawling 75-foot long outdoor terrace. A health and fitness center will overlook the terrace, with an elaborate children's room conveniently located alongside of it.

Homes range in price from $1,575,000 to $11,500,000. Occupancy is slated for mid-2014.

Prospective buyers can visit the building's off-site sales gallery located at 135 Fifth Avenue. For more information, please visit or contact the sales gallery at 212-244-3515.

About Alchemy Properties Inc.:
Founded in 1990, Alchemy Properties Inc.'s mission is to develop real estate in New York metropolitan areas that are historically or architecturally significant. Since its inception, Alchemy Properties has developed approximately 2 million square feet, valued at well over $1 billion, in the New York City metropolitan area. In addition, its principals have been responsible for well over $1 billion of investments in the office, multi-family and retail sectors in the New York City metropolitan area and its environs. The firm has developed more than 25 residential and retail buildings and has recently developed the following new condominium projects: The Isis Condominium at 303 East 77th Street, The Griffin Court Condominium at 454 West 54th Street, Sackett Union Condominiums and Townhomes in Brooklyn's Carroll Gardens neighborhood, and is currently developing the upper floors of the National Landmark Woolworth Building into condominiums. For more information please visit or call 212.683.0044.

SOURCE Alchemy Properties Inc.