ALDI Makes It Easier and More Affordable to Eat Right

'Fit & Active' Better-for-You Product Line Available Exclusively at ALDI

Jun 04, 2013, 08:00 ET from ALDI Inc.

BATAVIA, Ill., June 4, 2013 /PRNewswire/ -- As swim suit season kicks into high gear, ALDI offers a more affordable way to eat right with its exclusive Fit & Active® brand. More than 150 Fit & Active product varieties – including a diverse selection of whole grains, lean meats, lowfat dairy products and wholesome snacks – can be found throughout the store. Each package features "Fit Facts" on the front to help shoppers make healthier choices. 

"At ALDI, we believe you can eat healthy, high-quality food without increasing your food budget. With our Fit & Active exclusive brand, ALDI offers our customers high-quality nutritious foods that are lower in calories, fat or sodium; but also taste good and are affordable," said Chuck Youngstrom, president of ALDI. "We also want to make it easier for our shoppers to fit these foods into their overall eating plan—that's why we're committed to our own front-of-pack labeling program that highlights key nutritional facts on every product in the Fit & Active line."

The Fit & Active "Fit Facts" labeling program includes green tabs that highlight the amount of calories, fat, sodium and sugars contained in each serving – including the amount and percent Daily Value. ALDI was recognized in Supermarket News' annual "Fit List" for its efforts in promoting healthy diets using the USDA's MyPlate campaign. The "Fit List" – which recognizes the retailers who are the best in the business in health, wellness and sustainability – praises ALDI Fit & Active products and the marketing tools used to encourage shoppers to make healthier choices.

"One of the best ways for people to take control of their health – and save money - is to cook more at home," said Janice Stahl, loyal ALDI shopper and food stylist for celebrity chefs. "ALDI is continuously expanding its healthy options to do just that. From Fit & Active to seasonal fresh produce, ALDI makes it easy and affordable to meet health and wellness goals."

Sampling of Fit & Active Products

Whole Grains: Making at least half your grains whole is simple with Fit & Active offerings at ALDI.

  • Fit & Active® Whole Grain Thin Spaghetti ($0.99*/13.25 oz.) 
  • Fit & Active® Instant Brown Rice ($1.49*/14 oz.)
  • Fit & Active® Low Fat Granola with Raisins ($2.49*/14 oz.)

Lowfat/Nonfat Dairy: Shoppers can find a variety of healthy dairy products, including single-serve yogurt priced at less than 40 cents.

  • Fit & Active® Strawberry Nonfat Yogurt ($0.39*/6 oz.)
  • Fit & Active® Light String Cheese ($2.49*/10 oz.)
  • Fit & Active® Organic Soy Milk ($2.49*/64 oz.)

Better-for-You Snacks: We've become a snack nation, with more snacks eaten now than meals, according to The Hartman Group's Eating Occasions Database. From protein bars to rice cakes, Fit & Active snacks serve up great taste and nutrition at low prices.

  • Fit & Active® Chocolate Peanut Butter Protein Meal Bars ($3.99*/9.5 oz.)
  • Fit & Active® Caramel Corn Rice Cakes ($1.19*/6.56 oz.)
  • Fit & Active® Low Fat Chocolate Fudge Ice Cream Bars ($2.99*/24 oz.)
  • Fit & Active® Devil's Food Fat Free Chocolate Cookie Cakes ($1.19*/6.75 oz.)
  • Fit & Active® Fruit Crisps ($1.89*/7.69 oz.)

Shoppers can switch from national brands to high-quality ALDI exclusive brands, including Fit & Active, and save up to 50 percent*. Customers can fulfill the majority of their grocery shopping needs at ALDI, where they'll find more than 1,400 of the most frequently purchased grocery items sold under ALDI exclusive brands at everyday low prices. ALDI carries fresh, in-season fruits and vegetables and also offers fresh, high-quality USDA-inspected lean meats and reduced-fat dairy products at significant savings. 

ALDI stands behind the quality of its private label products with a Double Guarantee. If for any reason a customer is not 100 percent satisfied with a product, ALDI will gladly replace the product AND refund the customer's money. Visit to download recipes, healthy eating tips and more information.

About ALDI Inc.

A leader in the grocery retailing industry, ALDI operates more than 1,200 US stores in 32 states, primarily from Kansas to the East Coast. More than 25 million customers each month save up to 50 percent** on their grocery bills, benefiting from the ALDI simple and streamlined approach to retailing. ALDI sells more than 1,400 of the most frequently purchased grocery and household items, primarily under its exclusive brands, which must meet or exceed the national name brands on taste and quality. ALDI is so confident in the quality of its products, the company offers a Double Guarantee: If for any reason a customer is not 100 percent satisfied with any ALDI food product, ALDI will gladly replace the product and refund the purchase price. For more information about ALDI, visit

*Based on retails on May 29, 2013.

**Based upon a price comparison of comparable products sold at leading national retail grocery stores.

Contacts: Vusi Moyo
(312) 397-6629