Aleksandr Orlov Unveils Meerkat Retirement Home in New Ad

LONDON, Jan. 20, 2011 /PRNewswire/ -- comparethemeerkat.com founder Aleksandr Orlov today unveils the second instalment of his new advertising campaign today, which explores the meerkat village of Meerkovo. The new advert introduces meerkat fans to two new villagers, Igor and Grigor, who are residents of the Silver Tail residential home.

The latest ad is part of a wider campaign, launched on 1st January 2011, where Aleksandr has turned documentary film maker to highlight the plight of his village of Meerkovo. The villagers are suffering as people in the UK continue to confuse his site with comparethemarket.com when looking for car insurance quotes.

Since his introduction to audiences in January 2009 Aleksandr Orlov has amassed a phenomenal following, with over 750,000 fans on Facebook and over 40,000 followers on Twitter. With the launch of the new series of adverts, Aleksandr fans will have the chance to get to know a whole new collection of meerkats throughout 2011.

SOURCE comparethemeerkat.com