NEW YORK, May 28, 2013 /PRNewswire/ -- Alenford, a new online-only luxury menswear shirt brand, is offering a luxurious line of customizable dress shirts made with the finest quality fabrics and Italian fashion trends, it was announced today.
Leading founder of Alenford is Chief Executive Officer Luigi Leonardi, an industry veteran with nearly four decades in fashion and international development. He has helped shape Gucci, Fred Joaillier, Malo USA and La Camiceria Italiana, and now leads Alenford into the forefront of men's luxury shirts. Alenford is co-founded by Chief Marketing Officer Trevor Brooks, a young and passionate LIM College MBA in Fashion graduate. Inspired by the craftsmanship of fine Italian tailoring, Alenford is a brand that introduces men to a new stratum of shirt quality and design. Operating as a "Menswear Club", Alenford offers innovative on-line design paired with personalized live one-on-one assistance from their skilled style experts. Alenford's "Home Try-On" program allows shoppers to order shirts to try on for free at home.
In making the announcement, Mr. Leonardi said, "It's the fine details that make a shirt's quality excellent. A shirt collar should be well-constructed and the fabric should feel soft against the body. Our shirts are for men who are passionate about their shirts and Italian style."
All Alenford shirts are made of Italian fabrics and are produced in a small workshop in southern Tuscany, where the craft of shirt-making is only entrusted to "Maestre Camiciaie" (master shirt-makers). Alenford shirts are constructed in a unique thirty-six step production process using the finest Italian textile compositions including Pima, Sea Island, and Egyptian cottons, with mother-of-pearl buttons. The attention to detail is exemplified in the use of the single-needle English stitch, and the full overstitched tab on side seams called "La Mosca" (the fly). Alenford's artisanal shirts are crafted for style, function, and durability.
Alenford shirt fabrics and manufacturing quality reflects that of major Italian brands (Gucci, Prada, Brioni), without the big markup. Alenford's collection includes over 150 shirt variations in classic and modern patterns priced between $135 and $155. Multiple colors and cuffs are available in all four cuts, each with collars engineered to prevent collapse. Optional customized sleeve lengths and monogramming are available with all of Alenford's shirts.
Visit www.alenford.com to begin a personal experience.
For more information:
Melissa M. Krantz