Alex Guarachi Launches Direct-To-Consumer Online Wine Shop Grants Consumers Direct Access to Highly Sought and Hard to Find Wines

Dec 13, 2012, 14:09 ET from

LOS ANGELES, Dec. 13, 2012 /PRNewswire/ -- Alex Guarachi, Founder and CEO of leading wine import company TGIC Importers, announced today the launch of a new direct-to-consumer online wine store With online wine sales estimated to hit $200 million this year, Guarachi is launching a new venture in an exciting and growing channel while also fulfilling a consumer niche for direct access to wines that are highly sought after, hard to find or exceptional values.


Utilizing the same methods he applied to build his world class portfolio with TGIC Importers, Guarachi is offering a selection of wines direct to consumers that over-deliver on the quality to price relationship.  From "90+ point wines under $25" to the finest wines in the world, will feature products from all price segments and each wine provides a unique value proposition to the end consumer.

"We all know that the internet business is huge," says Guarachi. "I have seen the industry change and recognize this as an opportunity for us to grow in another ancillary channel.  There are so many great wines in the world," he added.  "It is a shame that not everyone has access to them." was created to give consumers the opportunity to purchase great wines from around the world and have them sent directly to their doors. By offering highly rated, hard to find and highly valued wines, provides its customers access to wines of incredible value at all price points.  For more information visit