Launches Autumn/Winter '11 With Kids Fashion Week

Sep 21, 2011, 06:22 ET from

LONDON, September 21, 2011 /PRNewswire/ --

To celebrate the global fashion week season, online luxury children's wear retailer,, launches the first ever virtual kids fashion week today.

     (Photo: )

The site will showcase exclusive runway videos and stills of the latest Autumn/Winter '11 looks from the world's most prestigious little labels stocked at, including Junior Gaultier, Dior, Stella McCartney, Tommy Hilfiger and Rykiel Enfant.    


"For Autumn '11, we continue our mission to show luxury labels are made to be worn - the runway, slick and mirrored, is set in a magical twinkle-lit woodland - it was the perfect clash of glitz meets reality, with only a few of our mini models resisting the urge to climb the trees and splash in the mud!" - says Alexa Till (co-founder of

Founded in September 2007 by husband and wife team, Alex Theophanous and Alexa Till, currently sells to 65 countries worldwide, offering over 200 of the world's most desirable luxury and premium children's wear, toys and gifts through its online portal


Get your goodies!

We are giving away 100 designer goodie bags to our virtual fashion front row. To claim your "seat", make sure you are a Facebook AlexandAlexa fan where you will be invited to a secret event. Here you will be given your chance to win your goodie bag! Competition launches Friday 12pm GMT.


The World's Best Kids Brands

For your exclusive preview of our runway videos, stills and more information, please contact Anna Reid anna(at) +44(0)207 232 4205