Alfa Development Announces $12M Renovation of Hotel Grand Union in Nomad District of Midtown Manhattan
NEW YORK, March 3, 2015 /PRNewswire/ -- Michael Namer, CEO of Alfa Development, a Manhattan real estate development company, today announced the commencement of a $12 million renovation of their 90-room Hotel Grand Union. The hotel will remain closed throughout the renovation and is expected to reopen in early fall 2015. The hotel is operated by Marshall Hotels & Resorts, a leading hotel management and services company that operates properties nationwide.
"Manhattan is arguably the world's hottest hotel market, and we look forward to unlocking the true potential of this asset," Namer said. "While the renovation will upgrade and modernize numerous aspects of the hotel, we will pay close attention to preserving the building's historic elements and incorporating the culture and artistic spirit of New York City, providing business and leisure travelers with a truly authentic New York experience from arrival through departure."
The improvements will include public spaces, guest rooms and back-of-house systems. All guest rooms will receive new windows, updated bathrooms, as well as new furniture, flooring, bedding and decor.
"Today's travelers crave hotels with a sense of place, and the Hotel Grand Union, located in the coveted Nomad District and just steps from one of Manhattan's true icons, the Empire State Building, is exactly that kind of hotel," said Mike Marshall, president of Marshall Hotels & Resorts. "This renovation, coupled with an exceptional location, surrounded by historic landmarks, great restaurants and entertainment venues, will make the Hotel Grand Union an ideal destination for visitors who desire a true slice of Manhattan."
Located in the Nomad District of Midtown Manhattan at 34 East 32nd St., between Park and Madison Avenues, the 10-story hotel was built in 1905 and landmarked in 2013. It was originally designed by architect Frederick C. Bowne in the Beaux-Arts style possessed by some of New York City's most beautiful and beloved building, and has operated at a hotel for over 110 years. The property is ideally located between Bryant Park, Times Square, Madison Square Garden, Madison Square Park, and Union Square.
For additional information on the hotel, please visit www.hotelgrandunion.com.
About Alfa Development
Always mindful of how their buildings will become part of the fabric of their community, Alfa Development's guiding principle is best articulated by the theme line: "History, architecture, and sustainability on a human scale." With an aesthetic attuned to the unique harmonies of each neighborhood, their buildings combine architecturally contextual exteriors with the most finely appointed modern interiors. Alfa Development has produced close to a billion dollars of luxury residential condominium and developments—all in downtown Manhattan. In 2007, the company launched its commitment to sustainability with their Green Collection of Sustainable Properties, all targeted for LEED-Gold certification. Alfa Development has now established an expertise in green building and continues to follow their mission of creating more sustainable living experiences in all of their future projects. Michael Namer, Founder and CEO of Alfa Development, has been developing real estate in downtown New York for thelast 30 years. As the founder, principal, and Managing Member of Alfa Development, Michael brings his attention to detail, construction expertise, and hands-on approach to real estate development to every project.
About Marshall Hotels & Resorts, Inc.
Salisbury, Md.-based Marshall Hotels & Resorts, Inc. has special expertise operating three- and four-star branded hotels and resorts, averaging 100 to 500 rooms, in urban and central business districts, as well as suburban/drive-to and resort locations. In addition, the company has a proven track record managing independent resort and unique urban properties. Marshall Hotels & Resorts has managed a wide array of leading hotel brands, including those under the Hilton, Marriott, Starwood, InterContinental Hotel Group, Hyatt, Carlson, Choice, Best Western and Wyndham flags. Additional information may be found at the company's Web site: www.marshallhotels.com.
SOURCE Alfa Development
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