Ali Wing, CMO and EVP of Digital Channels at maurices, Showcases the Brand's Innovation during Interview on New Podcast Series 'Mobile First'
'Mobile First' powered by Emerge Interactive, features Podcast Interviews with Industry Thought Leaders on how Mobile is changing Brand Strategy
DULUTH, Minn., Dec. 7, 2016 /PRNewswire/ -- maurices, the best kept billion dollar secret in retail with over 1000 stores across North America, steps into the spotlight with Ali Wing, Chief Marketing Officer and EVP of Digital Channels, interviewed on brand innovation in a Mobile First podcast. The 50 minute podcast dives into Ali's history as a brand innovator, and discusses the current excitement at maurices around brand strategy and creating new stories for mobile first.
Listen to the podcast here
Wing is one of many retail Thought Leaders interviewed in the series and in good company with other interviewees including Scott Emmons, Head of the Innovation Lab at Neiman Marcus, Aki Iida, Head of Mobile for Zappos and Dominique Essig, Chief Experience Office at Bonobos.
Ali Wing started her career with NIKE in marketing (NIKE women and sport casual) and later moved into corporate development (NIKE and NIKE International). From creating brand, marketing and digital strategies for venture capital–backed multichannel retail concepts like Gazoontite to founding and launching Giggle, a multichannel retailer, wholesaler and licenser of baby products, Ali's passion and legacy is brand building and innovation.
At maurices Ali has led the company in a transition to "mobile first."
"Ali Wing brings a refreshing, entrepreneurial perspective to branding strategy. From her childhood of being a part of a large creative family, to successfully founding and scaling Giggle, to now leading Digital Channels as CMO for maurices, she brings a powerful, quick-witted and charismatic energy to the show that truly adds to the value of the platform. I was delighted to spend time with Ali, and I look forward to keeping tabs on the impact she makes on behalf of maurices," comments Jordan Bryant, Host of the Mobile First Podcast powered by Emerge Interactive.
In the podcast, Ali explains why customer research and journey map analysis are among her top priorities when she is brought in to intervene, giving examples of how balancing innovation and removing friction points are equally important to competitively answering consumer's demands today.
"There is a sociologist in every marketer," says Wing. She continues, "We are focused on how to use consumer insights to deliver an omnichannel brand experience that delights and surprises our customers across every touch point."
ABOUT MAURICES
maurices is the best kept billion dollar secret in retail with a portfolio of sister brands including Lane Bryant, dress barn and the new addition of Ann Taylor and LOFT brands, and has over 1000 stores across North America, offering sizes 0-24. Maurices inspires women to look and feel great—just as they are. Maurices is a hometown gem. For women who know it, it's a beloved destination they feel total affection for. And the feeling is mutual. For the rest of the world, maurices is the kind of place you discover, and fall in love with. Dressing real women, living real lives in small towns everywhere or online at maurices.com, we encourage you to #discovermaurices.
ABOUT ASCENA RETAIL GROUP, INC.
ascena retail group, inc. (NASDAQ: ASNA) is a leading national specialty retailer offering apparel, shoes, and accessories for women under the Ann Taylor, LOFT, Lou & Grey, Lane Bryant, maurices, dressbarn and Catherines brands, and for tween girls under the Justice brand. ascena retail group, inc. operates ecommerce websites and over 4,800 stores throughout the United States, Canada and Puerto Rico.
For more information about ascena retail group, inc. visit: ascenaretail.com, AnnTaylor.com, LOFT.com, louandgrey.com, lanebryant.com, cacique.com, maurices.com, dressbarn.com, Catherines.com, shopjustice.com
ABOUT EMERGE INTERACTIVE, INC.
Founded in 1998 and headquartered in Portland, Oregon, Emerge builds premium digital experiences that help brands scale in an always-on world. As a collaborative partner for progressive companies, Emerge delivers web and mobile solutions that are born from a powerful combination of business strategy, experience design, and technology.
Read Insights, and follow Emerge on LinkedIn, Twitter, and Facebook to gain the latest news and thinking about innovation and solutions that are integral to scaling business. To learn more about Emerge, visit http://www.emergeinteractive.com. To learn more about the Mobile First podcast, visit http://www.emergemobilefirst.com.
Contact:
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SOURCE maurices
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