ALICE Expands Further in the UK, Partnering with the Brooklands Hotel, Surrey

NEW YORK and LONDON, July 13, 2016  /PRNewswire/ -- ALICE, a SaaS platform that completely connects the guest to the hotel, and connects all service departments within a hotel, announced that the Brooklands Hotel, Surrey, adopted its ALICE Suite solution.

"We are happy to announce our partnership with the Brooklands, which operates in a market that is well positioned to benefit from our full suite of services, tailored to the property's specific needs," said Alex Shashou, ALICE's Co-Founder and President. "With a significant conferencing business, we configured ALICE Suite to not only help hotel operations, but also to run the Brooklands conferencing team communication efficiently."

Shashou concluded, "ALICE's comprehensive platform enhances the guest experience - with features like room service and concierge services delivered via text -  and connects all points within the hotel to simplify hotel operations and make them more cost-effective. The Brooklands provides totally unique cultural and design experiences for its guests, and we are delighted to support them through our full suite of products.

ALICE offers a multi-tiered suite of solutions for hotels:

• ALICE Suite – an end-to-end system that allows hotels to run on one platform, connecting guests with the hotel, and all service departments within the hotel to one another – fully incorporating all of the individual ALICE solutions listed below.                   
• ALICE Staff – a complete, easy to use request management software that connects front-desk, housekeeping, maintenance and F&B teams in real-time, providing quick and simple ticket management, monitoring for completion time, and real-time mobile app for service staff on the move.
• ALICE Concierge – a tool to keep the concierge team organized and to connect the concierge and the guest instantly and seamlessly, providing guests with instant responses to requests – and saving the concierge time and effort in meeting those requests.                                                                                         
• ALICE Guest – innovative guest facing Mobile, Web and SMS tools, integrated to allow a full range of guest communication and functionality, pre-arrival and on property - including ordering services, real-time chat, and upselling.                                                                                                                                                                   

ALICE's solutions are in place in dozens of distinctive hotels across the U.S., and have been recognized for innovation in enabling multiple departments in a hotel to respond to guests' requests quickly and easily.

Ceri Richardson, Head of Business Development at Brooklands Hotel said, "Offering unrivaled luxury with a unique position in the historic Brooklands race track, Brooklands Hotel provides our guests with the highest standards of personalized service, delivered seamlessly. We are pleased to partner with ALICE, which offers a simple, comprehensive solution for our hotel operations and guest engagement needs, all in one place. We are off to the races with ALICE!" 

ALICE is available as a stand-alone solution, and is also fully integratable with PMS, POS, and all other third party management systems.

For more information, visit info.aliceapp.com.

About ALICE

ALICE, info.aliceapp.com, has created the first complete communication, cost savings and revenue generation operations platform for hotels, which enhances the guest experience and connects all points within the hotel to simplify guest service - and make it more cost-effective. ALICE SUITE, which brings together the ALICE Staff, ALICE Concierge and ALICE Guest products into a single platform, allows hotels to connect guests, staff and hotel operations teams quickly and easily, via an easy to use and integrate suite of Mobile, Web and SMS tools.

ALICE was founded in 2014, and received a $9.5 million Series A investment led by Expedia, in 2015. It is gaining rapid traction in its mission to help hotel operators and owners leverage innovative technology to create happier guests, and more efficient and effective operations teams. Its products are in place at dozens of branded and boutique hotels across the country.

About Brooklands Hotel

The unique, design-led Brooklands Hotel opened its doors in March 2010 on the site of the iconic Brooklands racetrack and offers the ultimate combination of contemporary design with a vibrant history.  Predominantly glass, this super style-statement of a property has been designed for luxury, while embracing the rich legacy of the Brooklands race circuit.  Complete with a destination spa, cocktail bar, restaurant, and state-of-the-art conferencing facilities, the 131 luxury rooms and suites offer unrivalled luxury within this area of Surrey. 

Brooklands is the home of one of Britain's most famous racing heritage circuits - in fact it was the world's first purpose built real race track - and was the scene of the earliest motor racing in the country during the 1920s and 1930's.  In addition it was also a centre for aviation development. The circuit is no longer in operation however there is an extensive museum in which there is a wide range of exhibits from the earliest racing cars and aircraft of the era up to the first prototype Concorde. Also within the perimeter and adjacent to the hotel is Mercedes-Benz World, a multi-purpose motor car and commercial centre for one of the world's most iconic brands, offering driving experiences for adults and children alike.

SOURCE ALICE