FORT MEYERS, Fla., Feb. 28, 2015 /PRNewswire/ -- "Alikay Naturals has been experiencing tremendous growth over the last several months and adding to that momentum, we are happy to announce the brand's expansion into Sally Beauty Supply," shares Rochelle Graham, Alikay Naturals CEO and Co-Founder. Integrating the images of women of different races with textured hair ranging from kinky to curly with the cultivation of a shared sense of identity has enabled Alikay Naturals to resonate with consumers in a rapidly growing niche market.
Sally Beauty currently owns and operates more than 2,800 Sally Beauty Supply stores worldwide; including stores in every state in the United States, Puerto Rico and Canada. The Alikay Naturals hair products will be added to the inventory of over 7,000 professional quality products for hair, skin and nails offered to Sally Beauty Supply retail customers and salon professionals. January 2015 will mark the debut of Alikay Natural's Moisture Rich Hair Parfait, Lemongrass Leave-In Conditioner and Essential 17 Hair Growth Oil in select Sally Beauty Supply stores.
"Being featured on the shelves of the largest retailer of professional beauty supplies is a part of an ongoing expansion plan set forth by Alikay Naturals that encompasses a heavyweight marketing, sales and communications platform targeting major territories," explains Graham. With 60% of the world population being made up of curly haired individuals, mainstream retail outlets are taking notice of the increased demand that has sparked the emergence of curly hair care groups and elaborate natural hair expos. Once hard-to-find products designed specifically for curly hair and kinky hair types are now stocked on the shelves of mass market retail chains.
A well-recognized authority on hair care and a frequent guest at beauty industry events, Graham expanded Alikay Naturals market share through an unconventional retail strategy which reaches consumers with social media based grassroots marketing techniques that emphasize the value of the customer's current needs while putting a high level of importance on what the customer will want in the future. YouTube played a key role in the brand's launch in 2009, thus Alikay Naturals wants to keep social media at the brand's core as a way to keep customers connected and provide the hair care support for which Alikay Naturals is so well known. "We intend to build on the momentum set forth by our mass market expansion, while staying true to our Black Onyx roots and continuing to offer quality products that deliver solid results," says Demond Campbell, Alikay Naturals Co-Founder.
ABOUT ALIKAY NATURALS
Coined a "beauty pioneer" at the age of 26, Rochelle Graham has felt a connection with nature since her early countryside childhood with her herbalist grandmother in Jamaica. The renowned beauty vlogger veteran's Alikay Naturals hair care products are composed of the richest natural & organic ingredients that use its healing properties and natural humectants to define curls, while nourishing and replenishing moisture from root to tip. No sulfates, no mineral oils, no alcohol and no petroleum. (www.alikaynaturals.com).
SOURCE Alikay Naturals