Alison Sweeney Named New Face - And Smile - Of ARM & HAMMER™ Oral Care

ARM & HAMMER™ Oral Care Proudly Introduces First Ever Celebrity Spokesperson

Dec 03, 2013, 10:13 ET from Church & Dwight Co., Inc.

PRINCETON, N.J., Dec. 3, 2013 /PRNewswire/ -- ARM & HAMMER Oral Care is proud to announce a partnership with actress Alison Sweeney, best known for her starring roles on the popular TV shows, "The Biggest Loser" and "Days of our Lives." Church & Dwight Co., Inc., – the maker of ARM & HAMMER SPINBRUSH, toothpastes, and whitening systems – has signed a two-year deal with Sweeney who will appear in the Brand's advertising, public relations, and digital media campaigns.


"We could not be more proud to welcome Alison Sweeney into the ARM & HAMMER Oral Care family," said Tim Seitter, Vice President of Oral Care Marketing, Church & Dwight Co., Inc. "As a well-known actress, loving mother, and fitness enthusiast, Alison truly represents all characteristics of the Arm & Hammer woman and we look forward to seeing Alison – and her radiant smile ­– represent our brand."

As the face of the ARM & HAMMER Oral Care campaign, Sweeney is committed to helping empower and encourage women to achieve and maintain a strong, beautiful smile. Sweeney will also help introduce a series of new products to the Brand's oral care portfolio, which remains dedicated to helping men and women achieve a smile they can wear with confidence.

"I am thrilled to be partnering with ARM & HAMMER Oral Care," said Sweeney. "As an actress, author and TV host, I always want to feel confident about my smile. With ARM & HAMMER Oral Care products, I know I'm maintaining my smile, and I look forward to showing others how ARM & HAMMER can help them achieve a beautiful smile too." 

Church & Dwight Co., Inc. manufactures and markets a wide range of personal care, household and specialty products, under the ARM & HAMMER brand name and other well-known trademarks.

SOURCE Church & Dwight Co., Inc.