All Access Experience, Sony Music and the Hard Rock Hotel Riviera Maya Bring Jerrod Niemann, Lee Brice, The Swon Brothers and Dee Jay Silver Together to Support Little Kids Rock

DETROIT, March 25, 2014 /PRNewswire/ -- All Access Experience and Sony Music Nashville brought some of country music's hottest stars to the All New, All-Inclusive Hard Rock Hotel Riviera Maya in Mexico March 7-12, 2014 for a once-in-a-lifetime vacation- Jerrod Niemann's High Noon Adventure- and it was all for a good cause.  With Katie Cook of CMT, The Swon Brothers from The Voice Season 4, Sony Music Artist Dee Jay Silver, Surprise Guest Star Lee Brice and of course, Jerrod Niemann, guests were treated to a week full of events that gave them an up-close-and-personal look at their favorite stars, all while supporting Little Kids Rock. 

Photo - http://photos.prnewswire.com/prnh/20140325/PH90181-a
Photo - http://photos.prnewswire.com/prnh/20140325/PH90181-b

With live performances daily, High Noon Adventure was the ultimate spring break for guests of all ages at the Hard Rock Hotel Riviera Maya.  Events included a beach front concert starring The Swon Brothers, a lesson in songwriting with acoustic performances from Jerrod Niemann, and the larger-than-life finale performance, High Noon Adventure LIVE- where guests cheered on all of stars, including a surprise appearance by country music artist, Lee Brice!

High Noon Adventure was loaded with exclusive fan experiences like Jerrod Niemann's tequila tasting, VIP All Access Experience Meet and Greet, and The Voice LIVE competition that encouraged guests to participate in a karaoke-style contest complete with celebrity coaches, The Swon Brothers. Guests were coached by Zach and Colton Swon before they performed live for an audience that would choose the big winner- who would receive a return 5-night all inclusive vacation to the any Hard Rock Hotel All Inclusive Collection located in Mexico or the Dominican Republic.  Fourteen year old, Dimtria Liovas, took the top spot with a rousing performance of Adele's "Rolling In The Deep".  Dimtria, just like the children impacted by Little Kids Rock, took the opportunity to unlock her inner music maker! 

High Noon Adventure also marked the closing of the weeklong silent auction held by Little Kids Rock that boasted big prizes like memorabilia signed by Carrie Underwood and Brad Paisley which created a bidding war that resulted in two guests each receiving return all inclusive trips to the Hard Rock Hotel Riviera Maya, and a guitar signed by the week's celebrities. 

As a result of donations from High Noon Adventure, this Wednesday March 26^th, Jerrod Niemann will join Little Kids rock at Miramonte Elementary in Los Angeles, to deliver a dozen brand new guitars to the students.

Don't miss the awesome recap video of the weeklong party at www.youtube.com/user/AllAccessExperience! The fun will continue this fall when All Access Experience and Sony Music join forces once again to continue the trend of bringing together artists and fans for a once in a lifetime vacation – all for a great cause.  Check out www.allaccessexperience.com for all of the latest details and insider exclusives.

About Alliance Connection, Inc.: The leading strategic partnership-marketing firm in the United States specializes in identifying, designing and building strategic partnerships and promotions to grow business and exceed expectations. Alliance Connection is a diverse portfolio with one common thread: creating a connection between companies and consumers. Alliance Connection Productions, a branch of the company, produces experiential marketing solutions for the hospitality industry. All Access Experience, operated by Alliance Connection, Inc., creates once in a lifetime experiences for people who want more from a vacation.. http://www.allianceconnection.com. 

About All Inclusive Collection:  The All Inclusive Collection spearheads sales and marketing efforts for premier, luxury resort properties throughout Mexico and the Caribbean, including Hard Rock Hotel & Casino Punta Cana in the Dominican Republic (the world's first all inclusive Hard Rock Hotel), and three Mexico properties including Hard Rock Hotel Vallarta, Hard Rock Hotel Cancun and Hard Rock Hotel Riviera Maya. These four properties are owned and operated by RCD Resorts under licensing agreements from Hard Rock International. RCD Resorts exclusively contracts the All Inclusive Collection for the sales and marketing of its all-inclusive Hard Rock Hotels. Led by Chief Operating Officer Rafael Chapur, the All Inclusive Collection offers a one-of-a-kind, "all day, all night, all-inclusive" vacation experience, and has expanded its portfolio into Mexico and the Caribbean with new luxury properties that continue to shift the sands of all-inclusive vacations. For additional information, visit www.hrhallinclusive.com.  

About Hard Rock International

With a total of 180 venues in 56 countries, including 140 cafes, 19 hotels and 9 casinos, Hard Rock International (HRI) is one of the most globally recognized companies. Beginning with an Eric Clapton guitar, Hard Rock owns the world's greatest collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise, Hard Rock Live performance venues and an award-winning website. HRI owns the global trademark for all Hard Rock brands. The company owns, operates and franchises Cafes in iconic cities including London, New York, San Francisco, Sydney and Dubai. HRI also owns, licenses and/or manages hotel/casino properties worldwide. Destinations include the company's two most successful Hotel and Casino properties in Tampa and Hollywood, Fl., both owned and operated by HRI parent company The Seminole Tribe of Florida, as well as other exciting locations including Bali, Biloxi, Chicago, Cancun, Las Vegas, Palm Springs, San Diego and Singapore. Upcoming new Hard Rock Cafe locations include Seoul, Vienna, Almaty, Anchorage and Siem Reap. New Hard Rock Hotel projects include Daytona Beach, Aruba, Abu Dhabi, Ibiza and Shenzhen and Haikou in China. For more information on Hard Rock International, visit www.hardrock.com.

About Sony Music Nashville: Sony Music Nashville includes its three country label operations – Arista Nashville, Columbia Nashville and RCA Nashville – and Provident Music Group, one of the world's leading Christian music companies.  Sony Music Nashville is a division of Sony Music Entertainment.

About Little Kids Rock:

Little Kids Rock is a national nonprofit that transforms children's lives by restoring and revitalizing music education in under-served public schools. The organization trains, equips and supports public school teachers in under-served school districts to run Modern Band programs, which focus on teaching music as a second language and engaging kids with lessons rooted in the popular musical genres that they know and love.  Little Kids Rock to date has reached more than 300,000 students in 25 cities and currently serves more than 9,000 students in 130 LAUSD schools. More info at http://www.littlekidsrock.org

Contact: Madison Sewell
Alliance Connection Productions
Cell:  (248) 875-4869
Email

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SOURCE Alliance Connection, Inc.