ALL IN Energy Appoints Experienced Advisory Board
HENDERSON, NV, Sept. 7 /PRNewswire-FirstCall/ - Kore Nutrition Incorporated ("Kore" or the "Company") (OTCBB: KORE) and the Company's wholly owned subsidiary, Go All In, Inc. ("ALL IN"), are pleased to announce the appointment of a unique and experienced Advisory Board to facilitate rapid expansion of the ALL IN Energy brand of products. The Advisory Board will be chaired by Phil Atwell, owner of Geronimo Film Productions Inc., which has been responsible for the development of music videos for 50 Cent, Dr. Dre, Eminem and Marilyn Manson, as well as commercial campaigns for Coors Light.
ALL IN President and CEO, David Powley, stated that, "We are overwhelmed with the caliber and talent of all of our dedicated and professional Advisors and, as All In Energy products cater initially to the Professional Poker Society, we are very fortunate that Phil Atwell has agreed to Chair this Advisory Board with his substantial experience in the entertainment world."
Powley continued, "This is the platform that will help Go All In Inc. express to, and impress upon, the vast consumer audience that our products are not just another brand of energy mixers for the juvenile jet set; we offer healthy energy (thus the term "healthergy") based products which will help all demographics everyday."
The ALL IN Advisory Board will play an integral, daily role in the growth of the Company. Bringing with them an extensive level of experience across a diverse range of fields, the Advisory Board will be called upon for their objective, professional advice as it pertains to the development, distribution, and management of the Company's flourishing line of energy drinks, purified water, and new products under development.
The ALL IN Advisory Board consists of the following members:
Phil Atwell, Chairman
- Director/Executive-Producer, Philip G. Atwell, is the owner of
Geronimo Film Productions Inc., a highly successful music video and
commercial company based in Los Angeles. Mr. Atwell started the
company 15 years ago and, under the Geronimo banner, has produced
videos for directors such as F. Gary Gray, Paul Hunter and Hype
Williams, all of which have gone on to successful feature film
careers.
- Mr. Atwell began directing in his own right in the late nineties.
Since then, he has been honored with an impressive eight MTV Music
Video Awards and well over 20 nominations for artists that include
50 Cent, Dr. Dre, Eminem, Marilyn Manson, Snoop Dogg and Tupac.
Philip also directed and executive-produced the concert documentary
DVD, "The Up In Smoke Tour," featuring such hip-hop giants as Dr. Dre
and Ice Cube, as well as "The Anger Management Tour" DVD for Eminem.
Recent videos include "Ass Like That" for Eminem, and "Dreams" for
The Game.
- Mr. Atwell's first television commercial campaign for Coors Light
featured Dr. Dre's first appearance as a corporate representative.
Based on this campaign, and the amazing storytelling and visuals in
the music video "Stan," Saatchi Advertising championed Philip by
including him in the 2002 New Director Showcase at the Cannes Film
Festival. Recent work includes web commercial spot featuring Dr. Dre
and Lebron James for Beats headphones.
- Philip has also expanded his talents beyond music videos and
commercials crossing over into the feature film and television
worlds. He directed the short film Severance Pay, a one-minute-movie
for NBC and John Wells Productions, and a bonus short film that
screened before the feature 2Fast2Furious (bridging the sequel with
its original movie, The Fast and the Furious). Mr. Atwell has worked
on several projects with Jerry Bruckheimer as second unit director,
directing action sequences on National Treasure (one and two) and the
recently released Sorcerer's Apprentice, all starring Nicolas Cage.
In addition to his film career, Philip was given the opportunity to
direct several episodes of the award winning hit drama, "The Shield",
for which he was nominated for an NAACP Image Award. Philip was also
at the directing helm of WAR, an action packed feature film starring
Jet Li and Jason Statham for Lionsgate Films. Philip is currently
pursuing new film and TV projects to produce and direct.
Wayne Blackburn, Pharm.D., M.B.A., Nutrition and Health Advisor
- With over 15 years of clinical, operational, and management
experience, Dr. Blackburn brings the important pharmacological
expertise needed to keep ALL IN Energy drinks at the forefront of
nutrition and health.
Mitch Cohen, Business Development Advisor
- Mitch Cohen has over 25 years of direct sales experience and brings
an extensive sales-focused skill set to the Advisory Board, including
experience in sales management, sales training, direct consumer
marketing, lead generation, business development, financing (private
and public) and advertising.
Albert Gaydosh, Product Development Advisor
- Mr. Gaydosh brings over 15 years of beverage company operations and
production experience to the Advisory Board, with expertise in all
facets of beverage production, including purchasing, inventory
control, shipping and receiving, personnel management, customer
development, and quality control.
Mathew D. Lucas, Investment Banking Advisor
- Mr. Lucas brings more than 10 years of capital markets experience to
the Advisory Board.
Mark Myden, Sports Marketing Advisor
- Having spent more than 25 years as a marketing executive and
negotiating over 400 different promotions, Mark Myden will help to
facilitate ALL IN's penetration of the professional sports markets.
Samuel J. Rowe, Marketing/Event Advisor
- With 40 years of business experience and having served as President
of numerous successful companies, Mr. Rowe has a proven track record.
For the past six years, Mr. Rowe has focused on promotions and media
relations, having organized numerous high-profile sporting events and
social functions. He has extensive experience in organizing such
events for casinos in Nevada, California and Arizona.
Expanded biographies for each of these key advisors is available upon request from the Company.
About Go All In, Inc.
ALL IN(TM) Energy produces premium energy drinks and an enhanced purified water to suit the demands of an active world. Unlike competitive energy drinks, which can lack great taste and occasionally create a mere energy blip, ALL IN(TM) Energy is a premium sugar free product, with only 2 grams of carbohydrates, and less than 10 calories per can. ALL IN(TM) Energy uses herbs, vitamins and amino-acids to provide a balanced and sustained sharpening of focus and pure energy. ALL IN(TM) Energy drinks are available in three unique and delicious flavors: Citrus, Grape, and Acai Berry. ALL IN(TM) also offers a premium water that uses advanced technologies, and preliminary research suggests that ALL IN water is a faster hydrator than ordinary tap water and other mineral waters.
Legendary poker champion Johnny Chan has joined together with fellow top poker professionals, who all endorse ALL IN Energy Drinks.
About Kore Nutrition and ALL IN
Kore, through its wholly-owned subsidiary, ALL IN, is engaged in the business of developing, producing, and selling non-alcoholic beverages. It has developed and is currently selling bottled water and four energy drinks. Its products are associated with professional poker and sports endurance events by the securing of endorsements of professional poker players, sponsoring poker tournaments, and by hosting ALL IN branded poker tournaments. Kore intends to expand the production, sales and distribution of ALL IN over the next twelve months. For additional information, visit ALL IN's websites at www.allinenergy.com and www.allinenergy.net.
On Behalf of the Board of Directors:
Jeffrey Todd
SOURCE Kore Nutrition Inc.
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