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ALL IN Energy Completes Distribution Agreement for the United States


News provided by

Kore Nutrition Inc.

Sep 01, 2010, 08:00 ET

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HENDERSON, NV, Sept. 1 /PRNewswire-FirstCall/ - Kore Nutrition Incorporated ("Kore" or the "Company") (OTCBB: KORE) and the Company's wholly owned subsidiary, Go All In, Inc. ("ALL IN"), are pleased to announce the appointment of LMB Sales Inc. ("LMB Sales") to represent and market ALL IN products throughout the Western United States, which is the Company's initial focus territory, as one of the Company's initial key distributors.

LMB Sales, located in Murrieta, California, has strong relationships with some of the largest and most well-known retail distributors in the U.S. and has a significant track record of success in marketing and representing new retail brands and products. Retail store chains such as Kroger, Walgreens, 7-Eleven, Costco, and Walmart will be the Company's first priority for distribution, with additional well-known regional and national accounts to be added.

David Powley, ALL IN's President and CEO, commented that the key to successfully penetrating markets is through the strength of a company's distributor's relationships.

"LMB Sales has significant relationships with some of the largest retailers in the United States", said Powley, "which will enable ALL IN's healthier alternative energy drinks to quickly become a household name to the millions of beverage consumers."

LMB Sales will play an integral role in ALL IN's North American marketing and distribution plan over time. Through specialty food distributors, such as U.S. Foods, Coremark, and Sodexo, ALL IN products will initially be available in casinos and retail outlets across California, Nevada and Arizona. Utilizing the extensive LMB Sales network, ALL IN will first build up sales through on-premise casino property distribution in these three states and then further this effort by expanding to retail store outlets within close proximity to each casino hub. With nearly 1500 casino and casino hotel properties between them, in addition to numerous gambling parlors, poker rooms, and off/on track betting venues, the states of California, Nevada and Arizona have been identified as prime markets to expand the ALL IN brand in North America.

Access to ALL IN products via both on-premise and off-premise sales channels is expected to build brand awareness and consumer loyalty, leading to increased revenue and shareholder value.

About LMB Sales, Inc.

LMB Sales has an experienced team of professionals in several major city/markets that have extensive relationships with major retailers in the consumer products arena. Bringing new and exciting products like ALL IN to major retailers has been a trademark of its sales team's success, as it is very selective in the products and brands it represents and sells. Besides handling name brand items like All IN, LMB also handles some major private label brands for retailers in both the US and Canada. LMB Sales has a reputation for fair dealing, superior service, and continuous sales growth in the food, drug, convenience store and club store industries.

About Kore Nutrition and ALL IN

Kore, through its wholly-owned subsidiary, ALL IN, is engaged in the business of developing, producing, and selling non-alcoholic beverages. It produces premium energy drinks and an enhanced purified water under the brand name, ALL IN(TM) Energy, to suit the demands of an active world. Unlike competitive energy drinks, which can lack great taste and occasionally create a mere energy blip, ALL IN(TM) Energy is a premium sugar free product, with no carbohydrates, and less than 10 calories per can. ALL IN(TM) Energy uses herbs, vitamins and amino-acids to provide a balanced and sustained sharpening of focus and pure energy. ALL IN(TM) Energy drinks are available in three unique and delicious flavors: Citrus, Grape and Acai Berry. ALL IN(TM) also offers a premium water that uses advanced technologies, and preliminary research suggests that ALL IN(TM) water is a faster hydrator than ordinary tap water and other mineral waters. Legendary poker champion Johnny Chan has joined together with fellow top poker professionals, who all endorse ALL IN(TM) Energy drinks. Kore intends to expand the production, sales and distribution of ALL IN(TM) Energy drinks and water over the next twelve months. For additional information, visit ALL IN's websites at www.allinenergy.com and www.allinenergy.net.

"On Behalf of the Board of Directors"

Jeffrey Todd

Disclaimer for Forward-Looking Information

This news release contains forward-looking statements. Forward-looking statements are projections in respect of future events or the Company's future financial performance. In some cases, you can identify forward-looking statements by terminology such as "may", "should", "intends", "expects", "plans", "anticipates", "believes", "estimates", "predicts", "potential", or "continues" or the negative of these terms or other comparable terminology and include statements such as that: (i) LMS Sales's significant relationships with some of the largest retailers in the United States will enable ALL IN's healthier alternative energy drinks to quickly become a household name to the millions of beverage consumers; and (ii) utilizing the extensive LMB Sales network, ALL IN will first build up sales through on-premise casino property distribution in California, Nevada and Arizona, and then further this effort by expanding to retail store outlets within close proximity to each casino hub. These statements are only predictions and involve known and unknown risks, uncertainties and other factors, which may cause Kore or its industry's actual results, levels of activity or performance to be materially different from any future results, levels of activity or performance expressed or implied by these forward-looking statements. These risks and uncertainties include: the inability of LMS to successfully market and distribute Kore's products; any adverse occurrence with respect to its distribution agreement with LMS; Kore's ability to successfully bring products to market; product development or other initiatives by its competitors; fluctuations in the availability and cost of materials required to produce its products; any adverse occurrence with respect to distribution of its products; and other factors beyond Kore's control. Although the Company believes that the expectations reflected in the forward-looking statements are reasonable, it cannot guarantee future results, levels of activity or performance. The information presented herein is presented for the limited purpose as set out herein and may not be appropriate for other purposes. Except as required by applicable law, including the securities laws of the United States, the Company does not intend to update any of the forward-looking statements to conform such statements to actual results. Investors should consult all of the information set forth herein and should also refer to the risk factors disclosure outlined in Kore's annual report on Form 10-K for the fiscal year ended December 31, 2009, its quarterly reports on Form 10-Q, and other periodic reports filed from time-to-time with the Securities and Exchange Commission at www.sec.gov.

SOURCE Kore Nutrition Inc.

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