All-in-One Sports Fundraising and Online Sports Registration Site Launched

Eastbay and SportsSignup Make Team Fundraising Easier for Sports Organizations

Jan 26, 2010, 09:41 ET from Eastbay, Inc.

WAUSAU, Wis., Jan. 26 /PRNewswire/ -- SportsSignup and Eastbay have partnered to help youth sports organizations raise more money with far less effort.  MySportsStore – Powered by Eastbay™ ( is an online sports fundraising and registration service that helps sports organizations raise more money, avoid up-front inventory costs, put less team fundraising pressure on kids and parents, and easily register players.

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MySportsStore – Powered by Eastbay provides purchasers with quality products they want -- team sports clothing with their own logo -- whenever they want them. Integrating apparel sales with an online sports registration system provides "one stop shopping" for parents, and dramatically increases sports team fundraising sales.

"The biggest headaches for sports organizations are cash flow, raising funds and getting volunteers," said Dave Lokes, vice president of marketing at Eastbay. "With MySportsStore – Powered by Eastbay, all they have to do is supply us with their 'official' logo. We create customized apparel images bearing their logo. The sports organization places these images on their website and the images link purchasers directly to the organization's online product catalog. Eastbay produces the customized spiritwear on demand and then delivers it directly to the purchaser. With this unique model, the sports organization retains the retail margin of the sale as fundraising revenue and they aren't burdened with collecting funds because billing is automated."

Benefits of MySportsStore – Powered by Eastbay:

  • Greater return on investment -- sports organizations purchase wholesale items and set their own retail prices.
  • No up-front inventory costs -- all merchandise is printed on demand.
  • Affordable per-item transaction fee. No setup, monthly or annual fees.
  • Can be used with any team website -- provides one click navigation to customized fundraising product catalog.
  • Automated ordering, delivery, billing and payment system.
  • Direct delivery to purchasers.
  • Steady stream of sports fundraising revenue -- available year-round.
  • Free logo design provided by Eastbay.
  • Free inventory monitoring.
  • Extensive line of team sports clothing and gear from private label and top brands like Nike, Adidas, Under Armour, and Eastbay.

"We partnered with SportsSignup because it is the premier online sports management site -- they've helped countless sports organizations take the hassle out of sports fundraising and registration," added Lokes. Anthony Bruno, CEO of SportsSignup added, "The goal of our exclusive partnership is to help sports organizations raise more money by giving them access to quality merchandise that appeals to participants, family, and friends. We chose Eastbay because they are the leading supplier of athletic performance gear -- no one has better product selection."

Concluded Lokes, "With MySportsStore – Powered by Eastbay everyone wins. Sports organizations, families and volunteers get a hassle free fundraising experience. Purchasers get fantastic products to wear around town, promoting their own 'brand.' There's nothing else like it."

About Eastbay, Inc.

Eastbay is a leading world supplier of athletic footwear, apparel and sports equipment featuring top athletic brands such as Nike, Reebok, Under Armour, Jordan and more. Established in 1980 to meet the performance needs of high school and college athletes, our retail arena includes men's, women's and kids' athletic shoes and clothing. Eastbay is a division of Foot Locker, Inc.

About SportsSignup

Established in 2003, SportsSignup, owned and operated by League Sports Services LLC, provides sports organizations with a fully-integrated Software-as-a-Service solution to facilitate secure, affordable and hassle-free online sports registration, e-commerce fundraising, and coach/volunteer background check management.  

SOURCE Eastbay, Inc.