All-Natural Pet Retailer Kriser's To Open Sixth Location in Laguna Niguel

Growing demand for all-natural pet food, supplies and grooming fuels expansion to another community

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Apr 21, 2014, 11:05 ET

LAGUNA NIGUEL, Calif., April 21, 2014 /PRNewswire/ -- Kriser's, a multi-unit pet retailer specializing in all-natural pet food, supplies and grooming, will open its sixth Southern California location on Saturday, April 26, in Laguna Niguel, at 23894 Aliso Creek Road (in the Aliso Village Shopping Center). The opening of this location marks 24 stores nationwide, further establishing Kriser's as one of the country's top independent pet retailers. Kriser's exclusively offers the very best all-natural pet foods, treats, toys, supplements, supplies and grooming services, along with an unmatched and highly personal customer experience in every store.

Kriser’s logo. (PRNewsFoto/Kriser’s)

"The number of pet parents who enjoy providing a healthy, active and all-natural lifestyle for their pets is continuing to rapidly grow across the nation, especially in communities like South Orange County," said Brad Kriser, founder and CEO of Kriser's. "To support this healthy pet movement, our goal at Kriser's is to provide the most trustworthy pet food and supplies to these pet parents and educate them on the benefits of an all-natural lifestyle for their four-legged family members."

Grand Opening Activities Featured in Laguna Niguel

On April 26 and 27, Kriser's will offer a variety of grand opening promotions including free pet nail trimmings, free pet IDs and complimentary photos with their pets, all on Saturday from 11 a.m. to 4 p.m. Throughout the weekend, customers can enter to win free pet grooming for a year (a total of eight grooms) or a $250 shopping spree at the store.

The grand opening celebrations continue the weekend of May 3 and 4, with specials including four plush toys for a total of $5, free collapsible pet travel bowls and free pet IDs. Additionally, customers can enter to win a $100 gift certificate for pet food and supplies.

As part of its grand opening celebration, Kriser's will deploy the Kriser's Poo Fairies in dog-friendly locations across the Laguna Niguel vicinity to ensure the community is "poo-free." Equipped with a tandem bicycle and white uniforms, Kriser's Poo Fairies reward good citizens for picking up their dogs' poo by handing out Kriser's coupons, treats and free poop bags. Pet parents caught in the responsible act will also receive an "I scooped" sticker to spread the word.

"As people become more discerning about their pets' health and wellness, we've seen an increasing number of pet parents seek resources within their communities to get education and convenient access to quality products under the same roof," added Kriser. "It's engrained in our store culture to offer knowledge first and foremost, alongside tailored recommendations based on their pets' unique needs. We will continue to be a voice for those without one."

For more information about Kriser's stores, products and history, please visit www.krisers.com. For information on the Laguna Niguel opening, please contact Jennifer Regnier at [email protected] or 310.578.7050.

About Kriser's
Kriser's, often referred to by its customers as the "Whole Foods for pets," is a multi-unit pet retailer specializing in all-natural pet food, supplies and grooming. It was founded by lifelong pet owner and healthy pet advocate Brad Kriser after he was exposed to the benefits of the all-natural pet lifestyle for his own furry family members. Since opening its first store in Chicago in 2006, Kriser's has launched 24 locations in 4 markets – Chicagoland, Denver, Southern California and Houston – all based on a model of educating consumers and providing an unparalleled shopping experience and a clean and inviting store layout. All products sold in Kriser's stores are carefully selected by Brad and his team, and endorsed as "Kriser's Approved" only after extensive review. In addition to carrying a large variety of all-natural food and treats brands, which have no corn, soy or by-products, Kriser's also offers grooming services and a wide selection of toys and supplies.

At the forefront of the all-natural segment of the flourishing pet industry, which is expected to reach more than $58 billion in 2014, Kriser's has grown steadily with an unwavering commitment to pets and received the Best Overall Multi-Unit Pet Retailer at the 2013 Global Pet Expo. As a result of its education-oriented model, Kriser's had a 43 percent revenue increase in 2013, and Kriser's continues to see double-digit comp store sales since its founding. For more information, please visit www.krisers.com. Follow Kriser's on Twitter at http://twitter.com/kriserspets or 'like' us on Facebook at http://www.facebook.com/kriserspets.

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