All Traffic Solutions Selects Mangos for Rebranding and New Product Launch

STATE COLLEGE, Pa. and MALVERN, Pa., Sept. 22 /PRNewswire/ --  All Traffic Solutions, a leading innovator in the traffic safety market, has selected Mangos, a full service ad agency to lead the rebranding of the company and launch of its next generation, web-based solutions.  

(Logo: http://photos.prnewswire.com/prnh/20080306/AQTH073LOGO)

(Logo: http://www.newscom.com/cgi-bin/prnh/20080306/AQTH073LOGO)

All Traffic Solutions was looking for an agency that could evolve the existing brand and create product marketing materials and messaging that could be used by its dedicated inside sales force as well as a network of independent reps.  

Scott Johnson, Vice President of All Traffic Solutions notes, "We quickly came to understand that the catalyst for Mangos outstanding creative work was their involvement in helping clients craft a solid business and messaging strategy.  By partnering with clients on the upfront strategy definition, the Mangos team is able to launch into design from a very informed position.  For All Traffic Solutions this strategic involvement resulted in a new product launch that signaled to our buyers that what we were introducing was game changing."  Johnson adds, "We did some field tests of the new work and were resoundingly told that our direction, our message and our visuals were clear and compelling.  Mangos is helping us stand out from the competition on every level."

The work for All Traffic Solutions includes a refreshed logo and tag line, new website, ads, collateral, and exhibition graphics.  Bradley Gast, President of Mangos, says that All Traffic Solutions brought a key ingredient to the table when the relationship was formed. "All Traffic Solutions kicked off the rebranding with a solid vision for where they wanted to go.  Their challenge to us was 'show us how to get there.' Their clarity and willingness to embrace new ideas yielded a highly productive creative process."

All Traffic Solutions introduced its new web-based products at the Police Security Expo in Atlantic City in June.  Since the initial unveiling of the powerful new features, the company has enjoyed brisk new sales orders and media attention.

About All Traffic Solutions

Located in State College, Pa., All Traffic Solutions is the traffic safety division of Intuitive Control Systems, LLC.  Consistently recognized as a leading innovator in the traffic safety market for speed displays, message signs and imaging products, All Traffic Solutions is committed to developing solutions that leverage the latest technology for the management of traffic safety equipment and for the collection and aggregation of traffic-related data.  In June 2010, All Traffic Solutions launched a web-enabled version of its product line that provides tremendous new operating efficiencies and reporting tools vital to decision making. Customers can now access and manage all their traffic calming hardware through a browser.  By integrating cloud technology into its products, All Traffic Solutions is able to deliver groundbreaking levels of service and product capability.  For more information, please visit  www.alltrafficsolutions.com.

About Mangos

Mangos is a full-service advertising agency, independently owned since 1977. Clients around the world turn to them to make complex business issues simple, human and relevant. Mangos has earned a reputation for creating award-winning work that delivers proven results.

Samples of Mangos portfolio can be viewed at www.mangosinc.com.

SOURCE All Traffic Solutions; Mangos