NEW YORK, June 12, 2015 /PRNewswire/ -- LET IT FLY Performance, the sports performance technology brand started by NBA two-time world champion Mike Miller of the Cleveland Cavaliers, announced today that it is partnering with NBA legend Allen Iverson to design and manufacture a limited edition collection of basketball performance compression sleeves.
Iverson was the first NBA player to popularize the compression sleeve in the late 90s. While Iverson was widely regarded as a fashion trendsetter who brought an authentic Hip-Hop lifestyle expression to the sport, relatively few knew that he wore the compression sleeve for its recovery benefits to treat his elbow bursitis. Off the court, Iverson is also a talented artist which made the partnership a natural one.
"AI redefined conventional wisdom and gave so much to the game, it was a natural fit for us to collaborate creatively to further cement his legacy as an icon of the sport and basketball lifestyle," said Miller.
"As a brand, we're driven by a passionate pursuit to disrupt the status quo with advanced technology and design for the cutting-edge basketball consumer," added Erin Patton, LET IT FLY Chief Executive Officer. "AI embodies our brand ethos. We also share core values around serving the athlete and community by providing tools for the next generation of players to reach their God-given potential."
LET IT FLY is introducing the designs this weekend during the Rumble In The Bronx tournament in NYC, which will be headlined by Iverson's River City Reign AAU teams as part of the LET IT FLY Summer of the Shooter tour (www.summeroftheshooter.com).
"I'm excited to partner with Mike Miller and the LET IT FLY team," said Iverson. "They are bringing something really fresh and new to the table and using technology to help elite athletes improve their games. I love art so it's a passion project for me. I think the young players are going to love our different designs."
The LF+AI limited edition collection includes four different styles: Iverson's classic Spider-Web Design, Kaleidoscope, Bandanna and Camo. The sleeves were manufactured with RecoverySkin™ and feature a 4-way stretch compression fit to promote blood flow to key muscle groups. The technology used in RecoverySkin™ creates a high performance fabric that compresses hard working muscles, allowing for extra oxygen to be delivered to those areas of the body which promotes a quicker recovery time and extended muscle use. The combination of compression materials and our quick dry fabrics allows the wearer to perform at the highest level possible while retaining the cool/dry experience associated with high performance fabrics. The LF+AI Limited Edition compression sleeves retail for $24.95 and are available at www.letitflyperformance.com. Follow LET IT FLY on Twitter, Instagram and Facebook @LETITFLYBRAND.
SOURCE LET IT FLY Performance