Alliance Data's LoyaltyOne Business Announces Banco do Brasil National Roll Out in Dotz Program; Dotz Coalition Also Expands Into Second Brazilian Market

Sep 26, 2011, 07:30 ET from Alliance Data Systems Corporation

DALLAS, Sept. 26, 2011 /PRNewswire/ -- Alliance Data Systems Corporation (NYSE: ADS), a leading provider of transaction services, marketing services and credit services, announced that CBSM - Companhia Brasileira De Servicos De Marketing ("Dotz"), operator of Brazil's dotz loyalty program ( and Banco do Brasil, the largest financial institution in Brazil, rolled out the launch of the dotz loyalty program throughout Brazil. In addition, Dotz, in which LoyaltyOne has a sizeable equity stake, expanded the dotz coalition loyalty program in Brasilia, the nation's capital, with 2.5 million citizens in the region.

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Effective immediately, the dotz loyalty program will be offered to all of Banco do Brasil's 20 million Ponte Pra Voce  loyalty program members, the bank's proprietary loyalty program for banking services, credit and debit card customers. Banco credit and debit card holders will be able to convert Ponte Pra Voce points to dotz points. The dotz offer to Banco do Brasil customers will continue to be promoted through the bank's on-line and ATM channels, in-branch marketing and mass media.

Simultaneous to the national roll out of the Banco do Brasil offer, Dotz expanded the coalition loyalty model into Brasilia, which builds on the successful launch of the program in Belo Horizonte, where the dotz program first launched in 2009. This expansion constitutes phase two of a planned multi-phased, countrywide roll-out of the coalition program in Brazil.  Membership in dotz, currently at 600,000, is anticipated to reach approximately 1.5 million by the end of 2011. The program is projecting to approximately double the membership by the end of 2012.  

Several existing Belo Horizonte dotz coalition loyalty program sponsors including Ale, one of Brazil's largest national gasoline station chains, expanded its participation in dotz and also launched in Brasilia. Joined by additional national and regional grocers, quick service restaurants (QSRs), pharmacy retailers, specialty retail and online retailers, Dotz intends to build on the fast-paced and sustainable momentum achieved in Belo Horizonte.

"The national roll-out of the Banco do Brasil offer and the expansion of the dotz program into a second major market represents a significant step in the growth of Dotz," said Bryan Pearson, president of LoyaltyOne.  "The growth and adoption of the loyalty program by both sponsors such as Banco do Brasil, and more than 600,000 consumers in Belo Horizonte since 2009, reflects the appeal, strength, value and effectiveness of our coalition model."

"Banco do Brasil's roll out of dotz across its vast network, and specifically to its credit and debit card customers firmly transitions our loyalty initiative onto Brazil's national landscape," said Dotz President and Chief Executive Officer Roberto Chade. "Our success so far in Belo Horizonte has surpassed our expectations. Given both the number of potential Banco do Brasil customers who can participate in dotz and the population demographics of Brasilia, we anticipate continued growth in both attracting new sponsors and dotz members."

LoyaltyOne will work closely with Dotz and Banco do Brasil to continue to grow the program, renew and sign new national and regional brick and mortar and online retailers, as well as add new sponsor categories.

In 2000, Dotz launched as a Brazilian-based loyalty program that was initially focused on developing an online loyalty-based coalition program. Since LoyaltyOne's initial investment and strategic business support of the Dotz management team in 2009, the program has grown significantly and expanded to include brick-and-mortar retail sponsors. Today, there are more than 70 online sponsors as well as key traditional sponsors in the financial services, gas and grocery verticals, and a broader-based redemption portfolio.

The program is similar to the Canadian AIR MILES® Reward Program – consumers can join online or at multiple participating sponsor locations to collect points on their dotz collector card. dotz points are accumulated through everyday shopping and can be redeemed for rewards.  

Brazil has the fifth-largest population in the world with more than 190 million citizens (versus approximately 34 million in Canada) and has many of the characteristics required to host a successful coalition loyalty program. Based on the coalition program's national target market potential and current consumer spending habits, expectations suggest a long-term opportunity of one-to-two times the size of the Canadian program.

About LoyaltyOne

LoyaltyOne works with more than 100 of North America's leading brands in the retail, financial services, grocery, petroleum retail, travel, and hospitality industries to profitably change customer behavior.  Through a team of businesses including Canada's AIR MILES Reward Program, COLLOQUY, Precima, LoyaltyOne Consulting and Direct Antidote, LoyaltyOne designs, delivers, and manages a suite of loyalty marketing services -- consumer data, customer-centric retail strategies, direct-to-consumer marketing, loyalty consulting, and more.  LoyaltyOne is part of the Alliance Data family of companies. For over 30 years, Alliance Data has helped its clients build more profitable, more loyal relationships with their customers.  More information is available at

About CBSM - Companhia Brasileira De Servicos De Marketing ("Dotz")

CBSM - Companhia Brasileira De Servicos De Marketing ("Dotz") is a leading loyalty consulting and services operator in South America and operates dotz ( ), named by Jupiter Media Matrix as the "best and largest loyalty program in Latin America." More information is available at

About Alliance Data

Alliance Data® (NYSE: ADS) and its combined businesses is North America's largest and most comprehensive provider of transaction-based, data-driven marketing and loyalty solutions serving large, consumer-based industries. The Company creates and deploys customized solutions, enhancing the critical customer marketing experience; the result is measurably changing consumer behavior while driving business growth and profitability for some of today's most recognizable brands. Alliance Data helps its clients create and increase customer loyalty through solutions that engage millions of customers each day across multiple touch points using traditional, digital, mobile and other emerging technologies. Headquartered in Dallas, Alliance Data employs approximately 8,500 associates at more than 50 locations worldwide.

Alliance Data is a leading provider of marketing-driven credit solutions, and is the parent company of Epsilon®, a leading provider of multi-channel, data-driven technologies and marketing services, and LoyaltyOne®, which owns and operates the AIR MILES® Reward Program, Canada's premier coalition loyalty program. For more information about the company, visit our web site,, or you can follow us on Twitter at

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SOURCE Alliance Data Systems Corporation