Alliance Distributors Announces Release of 'Peel It!' for iPhone OS

Alliance Also Announces Resignation of Director Warren Harmel

Oct 20, 2010, 16:15 ET from Alliance Distributors Holding Inc.

NEW YORK, Oct. 20 /PRNewswire/ -- Alliance Distributors Holding Inc. (Pink Sheets: ADTR), a distributor of interactive video games and gaming products, today announced that Metaversal Studios, its content development arm, has released "Peel It!"— a fruit and vegetable peeling simulation app for the iPhone and iPod Touch.  "Peel It!" is currently available worldwide through the iTunes App Store for an introductory price of $0.99.

Building off of its successful design of "Shave Me!", the company's shaving application for iOS devices, "Peel It!" challenges the user to peel, as quickly as possible, a variety of five fruits and vegetables.  There is also a free version, "Peel It! Lite", which lets players experiment with cucumbers before deciding to purchase the $0.99 version.

Jay Laird, Lead Game Designer, said "We wanted to combine our experience with simulating an everyday activity in a fun way ("Shave Me") with the juicy game play of "Bad Apples" (the company's match-three puzzle game). While "Peel It!" leans more towards the simple game play of "Shave Me", it can be surprisingly addictive."

Jay Gelman, Chairman and Chief Executive Officer, stated "We're excited to add "Peel It!" to our growing list of fun, mobile, casual games for the iPhone and iPod Touch.  "Peel It!" has all the elements of a Metaversal game—a mixture of clean, elegant design, humor and playability."

The company also announced that Warren Harmel had resigned from its board of directors.  Mr. Gelman said that the company thanked Mr. Harmel for several years of valuable and dedicated service and advice.

About Alliance Distributors Holding Inc.

Alliance Distributors Holding Inc. (, which does business as Alliance Distributors, is a full-service wholesale videogame distributor, specializing in gaming products and accessories for all key manufacturers and 3rd party publishers. Alliance Distributors offers support on: PS3, PSP, PS2, X-Box 360, Wii, DS and GBA SP, peripherals and software titles. Alliance develops downloadable and social content video games through Metaversal Studios (, which it wholly-owns.

Safe Harbor

Certain statements contained in this press release contain forward-looking statements including without limitation, statements concerning our operations, economic performance, and financial condition.  The words "estimate," "believe," "expect," "should" and "anticipate" and other similar expressions generally identify forward-looking statements, which speak only as of their dates.

Investors are cautioned that all forward-looking statements, which are based largely on our current expectations, involve risks and uncertainty. Actual results, events and circumstances (including future performance, results and trends) could differ materially from those set forth in such statements due to various factors, risks and uncertainties, including without limitation, risks associated with technological change, competitive factors and general economic conditions, including the related impact on discretionary consumer spending, changes in marketing and distribution strategies by manufacturers, continued shortages of new platform systems, timely development and release of video game products we produce, potential cost overruns in our development of video games, ability to protect our intellectual property rights, potential claims that we have infringed the intellectual property rights of others, market acceptance of games we develop, ability to realize anticipated benefits of acquisitions, potential undiscovered liabilities of companies that we acquire, changes in our business or growth strategy, the emergence of new or growing competitors, various other competitive and technological factors. There can be no assurance that the results referred to in the forward-looking statements contained in this release will occur. The Company has no duty and undertakes no obligation to update any forward-looking information, whether as a result of new information, future developments or otherwise.

SOURCE Alliance Distributors Holding Inc.