Alliance For Wireless Power Retains MWW's Consumer Technology Practice

Organization of Wireless Power and Technology Leaders Look to MWW to Develop Global Communications Strategy

Dec 18, 2012, 08:30 ET from MWW

SAN FRANCISCO, Dec. 18, 2012 /PRNewswire/ -- MWW (, one of the top-ten global independent public relations firms, announced today that it has been retained as the PR agency of record by the Alliance for Wireless Power (A4WP) (, an independently operated group of global wireless power and technology leaders. MWW has been retained to increase public awareness of A4WP's efforts to promote the standardization of innovative wireless charging technology and to grow the use of these technologies worldwide. The assignment will be led by MWW's consumer technology team.

"The Alliance for Wireless Power is aiming to solve one of the most critical areas of consumer electronics – keeping mobile devices charged," said Ephraim Cohen, executive vice president, technology and digital content at MWW. "Working with the A4WP to map out the benefits and drive awareness of the future of wireless charging is a significant opportunity to make a game-changing impact in the mobile device industry."

Co-founded by Qualcomm and Samsung, A4WP is a non-profit, global organization with members from the global wireless power and technology industries. In addition to raising awareness among consumers, the alliance aims to reach component suppliers, chip vendors, device manufacturers, mobile operators, automotive companies, furniture manufacturers and the engineering and test and regulatory services sectors.

"Wireless charging of smartphones is in the early stages of transition to the next-generation technology as defined in the recently approved Alliance for Wireless Power technical specification. MWW has been tapped for their ability to operate globally and position the Alliance for Wireless Power to build "trusted advisor" status and to lead the conversation among technology influencers," said Dr. Kamil A. Grajski, president of the A4WP. "We look forward to working with their seasoned team of consumer technology experts to deliver efficient and effective value-added communications and messaging to the industry and its consumers."

About The Alliance for Wireless Power
The Alliance for Wireless Power (A4WP) is an industry association open to companies interested in advancing the field of wireless power by delivering a specification that permits spatial freedom. The specification, based on magnetic resonance, goes beyond current charging methods to transfer power wirelessly through surfaces to portable devices such as mobile phones, tablets, computers, headsets, digital cameras and ereaders. A4WP combines the research and design capabilities of some of the world's leading electronics companies to promote a specification for wireless power technology, products and services. For more information visit

About MWW
MWW is one of the nation's top mid-sized public relations firms and one of the ten largest independent global agencies. The firm is industry-recognized for its work in consumer lifestyle marketing, digital marketing and social media, corporate communications, public affairs and government relations, consumer technology, healthcare and visual branding.

MWW's approach to building and accelerating relevance for clients has been recognized with top industry awards, including the 2012 "PR Agency of the Year," by the International Business Awards, 2011 "Midsize Agency of the Year" by the Holmes Report as well as "Digital Firm of the Year" and "Top Places to Work in PR" by PR News. For more information on the firm's capabilities and "Matter More" commitment, visit  Connect with MWW on Facebook, TwitterLinkedIn, Pinterest and Google Plus.