BARCELONA, Spain, May 22, 2012 /PRNewswire/ --
LTE World Summit - Allot Communications Ltd. (NASDAQ: ALLT), a leading supplier of service optimization and revenue generation solutions for fixed and mobile broadband service providers worldwide, today announced the expansion of its Proactive Analytics suite to include granular usage insights such Facebook applications traffic, ad network performance or content publishers popularity. In addition, the release features new segmentation capabilities based on device, interest, usage and location, designed for marketing management. With Behavior and Web Analytics, operators can now easily spot trends and identify specific needs of different subscriber segments such as iOS users, light/heavy users, and movie lovers. Advanced, usage-based segmentation enables operators to introduce value-based service plans, better targeted advertising campaigns, revenue-sharing content partnerships, and customer retention activities.
Taking the guesswork out of business and strategic planning, Allot Proactive Analytics receives OTT usage and subscriber data collected by Allot Service Gateway and operator systems such as CRM, data warehouses, and advertising platforms. It then shapes the data it into a full complement of actionable insights that help decision makers from engineering to management personalize their offering and identify potential new revenue streams.
"Some operators are already enjoying the early-movers advantage on service differentiation and monetization through value-based pricing," commented Andrei Elefant, vice president of Marketing and Product Management at Allot Communications. "We have been working closely with our customers on pricing innovation. These new segmentation tools, combined with the performance of the Allot Service Gateway, are the engines required for operators to evolve their network monetization models."
Allot will showcase Proactive Analytics during LTE World Summit, May 22-24 CCIB, Barcelona, Spain, Booth #34.
About Allot Communications
Allot Communications Ltd. (NASDAQ: ALLT) is a leading provider of intelligent IP service optimization and revenue generation solutions for fixed and mobile broadband operators and large enterprises. Allot's rich portfolio of solutions leverages Dynamic Actionable Recognition Technology (DART) to transform pipes into smart networks that can rapidly and efficiently deploy value added Internet services. Allot's scalable, carrier-grade solutions provide the visibility, topology awareness, security, application control and subscriber management that are vital to managing Internet service delivery, enhancing user experience, containing operating costs, and maximizing revenue in broadband networks.
Safe Harbor Statement
Information provided in this press release may contain statements relating to current expectations, estimates, forecasts and projections about future events that are "forward-looking statements" as defined in the Private Securities Litigation Reform Act of 1995. These forward-looking statements generally relate to the company's plans, objectives and expectations for future operations, including the successful deployment of the Proactive Analytics suite in networks of mobile broadband operators. These forward-looking statements are based upon management's current estimates and projections of future results or trends. Actual future results may differ materially from those projected as a result of certain risks and uncertainties. These factors include, but are not limited to: changes in general economic and business conditions and, specifically, a decline in demand for the company's products; the company's inability to develop and introduce new technologies, products and applications; loss of market; and other factors discussed under the heading "Risk Factors" in the company's annual report on Form 20-F filed with the Securities and Exchange Commission. These forward-looking statements are made only as of the date hereof, and the company undertakes no obligation to update or revise the forward-looking statements, whether as a result of new information, future events or otherwise.
Allot Communications Contacts:
Director of Marketing
Tel: +1-404-266-2060 x507
SOURCE Allot Communications Ltd.