Allure Global Installs Digital Signage for Southern Theatres

ATLANTA, July 21 /PRNewswire/ -- Allure Global Solutions, Inc. (Allure Global) recently installed a wide array of its digital signage products at four locations for Southern Theatres. These locations include Amstar 14 located in Anderson, S.C., The Theatres at Canal Place in New Orleans, La., Amstar 16 in Macon, Ga. and The Grand 16 in Lafayette, La. All locations utilize multiple digital media products from Allure Global.  

The digital media solutions for Southern Theatres were designed to draw consumers' attention, to increase concession purchases and to enhance the consumer's experience. Digital Menu Boards with enticing motion video of appealing food items are used to direct customers to the concession stands. Allure Global's Digital Box Office, integrated with the theater's POS system, uses real time data to promote movies, movie times and other key information at the box office.  Also included in these installations are Allure Global's Digital Movie Posters (DMPs). The DMPs are designed to attract attention for upcoming movies and promote frequency of visit, as well as the company's digital directional signage.

"We are very excited about the possibilities these digital media products offer us," states George Solomon, CEO for Southern Theatres. "Not only do they provide us with full motion and animated graphics, but it also allows us the flexibility to change prices, time sensitive promotions and have a real 'show business look' in our lobbies and box offices. We could not be more pleased."

"Our products are designed specifically for the theater market," states Rodrick Glass, EVP of Sales and Business Development for Allure Global. "We have worked with theater circuits both large and small and understand their challenges. Southern Theatres has allowed us to install a full suite of our products and they will see not only operational efficiencies, but increased sales as well. For example, we have typically seen increases from 6-10% for products digital animated and promoted versus a static control."

About Southern Theatres

Southern Theatres, L.L.C., managed by George Solomon, CEO, was formed in May of 2002. Solomon has been in the theater business with his family for over 50 years and launched Southern Theatres, L.L.C. to develop and operate state-of-the-art multiplex stadium-seating movie theaters. 

In April 2005, Veronis Suhler Stevenson (VSS) made a $30-million equity investment in Southern Theatres, L.L.C. VSS is a private equity and mezzanine capital fund management company dedicated to investing in media, communications and information industries in North America and Europe.

Southern Theatres, L.L.C. is responsible for the daily operations of The Grand Theatres and AmStar Cinemas in 19 locations with 273 screens in Alabama, Florida, Georgia, Kentucky, Louisiana, Mississippi, North Carolina, South Carolina and Texas. Southern Theatres, L.L.C. is headquartered in New Orleans, La. For more information, please visit www.thegrandtheatre.com.

About Allure Global Solutions, Inc.

Allure Global, a software development company, provides dynamic digital media products and enterprise point-of-sale (POS) software to the Entertainment marketplace. Our mission critical solutions help influence customer purchasing behaviors and maximize retail revenues. 

Allure Global enhances its digital menu board and merchandising solutions by integrating them with the existing POS solution. Our in-depth knowledge of POS allows us to help maximize efficiency and marketing effectiveness.

The Atlanta-based company also provides in-house comprehensive content creation services. By leveraging our clients messaging, we are able to positively impact consumer behavior and increase sales.

For more information, please visit www.allureglobal.com or call (770) 951 0000.

SOURCE Allure Global Solutions, Inc.