Alpha Aesthetics Partners Expands National Platform With New Esthetics Center Clinic In Fair Oaks, CA

FAIR OAKS, Calif., July 15, 2025 /PRNewswire/ -- Alpha Aesthetics Partners—a Thurston Group portfolio company and one of the fastest-growing medical aesthetics platforms in the U.S.—is excited to announce the grand opening of its newest clinic in Fair Oaks, California. This new location, developed in partnership with Esthetics Center, Northern California's leading medical aesthetics brand, represents a key milestone in Alpha's national expansion and de novo growth strategy.

Located at 5442 Hazel Avenue, Suite 504 in Fair Oaks, CA, the newly built clinic embodies Alpha's commitment to creating high-performing, brand-authentic med spas focused on operational excellence, superior clinical outcomes, and exceptional patient care.

Esthetics Center—led by double-board-certified physician Dr. Reginald Rice—is a recognized leader in luxury medical aesthetics. With established locations in El Dorado Hills, Rocklin, and Sacramento, the new Fair Oaks clinic marks the next chapter of the brand's growth in partnership with Alpha Aesthetics Partners.

John Wheeler, CEO of Alpha Aesthetics Partners, shared, "This opening reflects how Alpha builds—with excellence, intentionality, and deep respect for the brand identity that makes each of our partners special. Esthetics Center has set a high bar for patient care and aesthetic results, and we're proud to support their continued expansion into Fair Oaks and beyond."

Reginald Rice, MD, FACS, Medical Director of Esthetics Center, stated: "Our expansion into Fair Oaks reflects our continued commitment to safe, effective, and medically advanced aesthetic care. Through our partnership with Alpha, we've been able to scale thoughtfully while maintaining the high clinical standards and personalized approach that define Esthetics Center. This new location allows us to reach more patients while staying true to our mission of delivering exceptional, outcomes-driven care."

The Fair Oaks clinic is a key part of Alpha's broader growth strategy to scale through both de novo development and strategic partnerships with top-tier aesthetic practices. Backed by Thurston Group, a Chicago-based private equity firm with a strong track record in healthcare services, Alpha is well-positioned to meet the rising national demand for medical aesthetics.

About Alpha Aesthetics Partners:
Founded in 2023, Alpha Aesthetics Partners aims to advance the medical aesthetics industry through best-in-class partner support and clinical training. With a vision to build the best operating and largest network of medical aesthetics partners in the world, Alpha focuses on making med spa ownership simpler and more collaborative—allowing partners to focus on delivering world-class patient care. The company currently operates across 27 locations in 11 states.

About Esthetics Center:
Esthetics Center is one of Northern California's most respected medical aesthetics brands and a founding partner of Alpha Aesthetics Partners. With expert providers, elevated patient care, and a commitment to natural-looking results, the brand has expanded from its flagship location in El Dorado Hills to Rocklin, Sacramento, and now Fair Oaks. As an early leader in Alpha's national network, Esthetics Center continues to set the standard by blending science, artistry, and personalized care. Learn more at www.estheticscenter.com.

About Thurston Group:
Thurston Group is a private equity firm that focuses on building industry-leading companies in the healthcare services sector. Founded in 1986 by its Chairman and Founder, Patrick J. Haynes III, Thurston Group has returned over $4 billion of invested capital in its 38-year history. Thurston has an extensive track record of partnering with physicians and building fast-growing businesses, including Smile Doctors, US Endodontics Partners, US Oral Surgery Management, SGA Dental Partners, US Orthopedic Partners, Gen4 Dental Partners, ARC Health, Options Medical Weight Loss, Alpha Aesthetics Partners, and Modis Dental Partners, among others.

Media Contact:
John Wheeler
CEO
Alpha Aesthetics Partners
partnerwithalpha.com
[email protected]
916-549-2233

SOURCE Alpha Aesthetics Partners