AlphaDetail Names Rishi Varma to Serve as President and CEO

Jan 19, 2010, 08:57 ET from AlphaDetail, Inc.

SAN MATEO, Calif., Jan. 19 /PRNewswire/ -- AlphaDetail, an innovator in pharmaceutical marketing research, is pleased to announce that Rishi Varma has been appointed President and CEO by the Board of Directors, effective January 1, 2010.

Mr. Varma co-founded AlphaDetail almost nine years ago and has held senior level positions at AlphaDetail, overseeing each major functional area of the business.  In addition, he has worked closely with pharmaceutical and biotech clients on designing and implementing hundreds of marketing research studies.  This experience, combined with his 14+ years working in the pharmaceutical and biotech industries, serves Mr. Varma well as he assumes the duties of the CEO.

Carl Spetzler, an AlphaDetail board member, said "Rishi was the natural choice for President & CEO given his history with the company and deep understanding of our core business. We are impressed by Rishi's emphasis on hiring and developing the highest quality market research professionals, his insight into the forces that will shape our industry in the future and the level of mutual respect he shares with his clients, employees, and partners."

Mr. Varma said, "I am excited to take on this expanded role at AlphaDetail.  We have just completed our most successful year in the company's history, and I look forward to building on our successes by continuing to focus on high research quality, an unparalleled commitment to client service, a strong and growing panel of respondents, and cutting-edge technology."

Prior to AlphaDetail, as a senior engagement manager for Strategic Decisions Group (SDG), Rishi helped top tier pharmaceutical companies in strategic development and process design throughout the R&D and marketing value chain.  He also led the development of the SDG biotech practice.

Rishi holds a B.S. in industrial engineering and a M.S. in decision analysis from Stanford University.

To learn more about AlphaDetail, please contact Bob Latshaw, Vice President of Sales, at or (215) 259-5601, or visit us at

About AlphaDetail, Inc.:

AlphaDetail, Inc. is an innovator in primary market research and KOL Identification serving the global biopharmaceutical industry.  AlphaDetail's expertise spans every continent, a wide array of therapeutic areas and every stage of the product life cycle.  Our clients include the top pharmaceutical, biotech and medical device companies in the world, as well as companies of all sizes.  AlphaDetail is built on one of the industry's strongest foundations that include a large team of exceptional analytical specialists, the industry's leading technology platform and a flexible approach to research that helps us to answer our client's most challenging questions.

SOURCE AlphaDetail, Inc.