Alteryx Introduces Strategic Analytics Optimized for the Communications Industry

IRVINE, Calif., Aug. 6, 2012 /PRNewswire/ -- Alteryx, Inc., a leading provider of Strategic Analytics, today announced the release of Alteryx Strategic Analytics: Communications Edition for the unique analytic needs of wireless, wireline, and cable operators, as well as the equipment suppliers who support them.  The Communications Edition integrates industry-specific business and technical data with third-party network insight, so communications service providers can support their most strategic network and customer decisions based on knowledgeable industry insights, industry content and pre-packaged analytic applications.

"Alteryx has a strong reach into the Communications industry. We serve many of the largest North American carriers by bringing deep sector knowledge into a powerful analytics offering – no other vendor can provide similar insights to wireless, wireline and cable providers," said George Mathew, president and chief operating officer at Alteryx.  "Today's communication networks and the OSS/BSS infrastructure that supports them present some of the biggest data flow and analytics opportunities in the market. We fundamentally believe that humanizing the industry's abundant data will create innovative services, reduce consumer churn, improve network performance, and thus deliver a better customer experience."

This Alteryx expertise provides direct IP experience through easy to use, best practices analytic applications for strategic problems such as customer churn, and brings industry-specific data that adds deeper context to organizational data, marketing insights and customer billing information.  The Communications Edition also enables time savings by automatically pulling departmental data on-demand from RF planning systems or across the full network, and then provides a way to streamline inefficient business processes, often from days or weeks to seconds.

The Communications Edition from Alteryx includes business firmographic data from Alteryx Strategic Analytics 7.1 that has been enhanced by GeoResults to include network spending estimates, bandwidth requirements, and other key industry-specific details.  "Alteryx allows service providers to augment their existing internal data with the highest quality market and network data available from premier third-party providers," explains Ted Shields, president and CEO of GeoResults. "This solution allows service providers to fill intelligence gaps, and give them the market and customer foresight to intelligently grow their business and optimize network resources."

"Our industry is constantly inundated by massive amounts of data, and it is essential for my team to easily aggregate the information relevant for our business operations," said Charemon Tovar, Director of Strategy, Innovation and Information Management at CBRE Global Corporate Services. "Alteryx provides us with the right  tools that enable faster analysis, with more relevant data, deriving valuable components that are key for our business, whether it be customer insights, marketing opportunities, or new store locations."

Currently, eight of the ten largest wireless service providers in North America use Alteryx Strategic Analytics for their daily business operations. The Communications Edition addresses the needs of all types of communications service providers to:

• bring critical data about network, customers, prospects, and market conditions from Business Support Systems (BSS), Operational Support Systems (OSS), and Customer Relationship Management (CRM) systems into a common analytics environment,
• move beyond simple mapping programs and generate strategic insight through sophisticated analytics that support critical network and customer decisions, including where to grow the network, improve network capabilities, and focus customer satisfaction/retention initiatives,
• reap the benefits of a company's investment in strategic analytics quickly with an analytic experience optimized for Communications service providers. Integrated analytic application templates provide immediate answers to common industry problems, and can be easily customized for unique business priorities.

"Alteryx is the type of advanced analytics solution that simplifies access to actionable intelligence and iterative, agile decision making," said Ari Banerjee, senior analyst, Heavy Reading. "The platform's highly visual GUI environment simplifies access to Big Data for data artisans and casual users alike, and supports the rapid network and business decision-making that today's operators require."

Alteryx Strategic Analytics: Communications Edition is available immediately through existing direct sales channels. For more information, visit Alteryx Strategic Analytics: Communications Edition.

About Alteryx, Inc.

Alteryx, Inc. provides indispensable analytic solutions for enterprise companies making critical decisions about how to expand and grow. Our product, Alteryx Strategic Analytics, is a BI and analytics solution designed for data artisans and business leaders that brings together the market knowledge, location insight, and business intelligence today's organizations require. For more than a decade, Alteryx has enabled strategic planning executives to identify and seize market opportunities, outsmart their competitors, and drive more revenue. Customers like Experian Marketing Services and McDonald's rely on Alteryx daily for their most important decisions. Headquartered in Irvine, California, and with offices in Boulder and Silicon Valley, Alteryx empowers 250+ customers and 200,000+ users worldwide. Get inspired today at www.alteryx.com or call 1-888-836-4274.

SOURCE Alteryx, Inc.