Altrient Inc. Extends CrossFit Games Sponsorship to Regional Competitions

LAS VEGAS, April 3, 2012 /PRNewswire/ -- Altrient™ high-performance nutritional supplements is now a Silver Sponsor of "The Regionals," the semi-final round of the 2012 CrossFit Games scheduled from April 27th to May 27th. This extends Altrient's successful involvement with the five-month, international extreme fitness competition. Altrient™ was a Presenting Sponsor of "The Open" qualifying round for the week of March 7- March 13.

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More than 60,000 athletes from around the globe participated in "The Open." Only the top 60 men, 60 women and 30 teams in their designated regions will advance to "The Regionals." The scope of Altrient's Silver Sponsorship activities will include: The Southwest regionals in Denver, CO from May 4-6; the Southern California regionals in Los Angeles, CA from May 11-13; the Northern California regionals in Santa Clara, CA from May 18-20; and the Northwest Regionals in Puyallup, WA near Seattle from May 25-27.

Regional winners earn the opportunity to compete for the title of World's Fittest Man and Woman at the World Championship in Los Angeles, CA, from July 13th through the 15th.

Now in its sixth year, the popularity of the CrossFit Games has exploded with nearly triple the entrants of the 2011 games. This reflects the aggressive growth of worldwide interest and participation in CrossFit strength and conditioning programs. Each test in the CrossFit Games is based on a typical "Workout of the Day" (WOD) that would be accomplished by any member of a CrossFit gym on any given day. The progress of each competitor in the CrossFit Games can be monitored on the official Leader Board at http://games.crossfit.com.

Altrient™ Official Spokesperson, Cheryl Brost, who earned the title "7th Fittest Woman in the World" in the 2011 Reebok CrossFit World Games, is pursuing her quest to attain the coveted top position this year. 

As of Monday morning (03.27.2012), following the fifth and final week of "The Open" segment of the competition, Brost ranks 88th worldwide in a field of more than 19,000 in the women's individual open category, and 5th in her region. "I'm exactly where I want to be at this stage in the Games," Brost confirmed.  The 40-year-old Brost is one of the three oldest among the top 10 competing in her region.

"Altrient™ C and Altrient™ ME™ continue to keep me in high-performance condition," states Brost. "Altrient™ C is an integral part of my daily regimen to help my body recover quickly from the incredible demands of training and competition."

In addition to being approved by CrossFit, Altrient™ C and ME™ have also been reviewed by NSF International, the official testing organization of Major League Baseball. NSF tested Altrient™ C and ME™ for substances banned by the NCAA, and found no detection of any such substances in the products.

About Altrient, Inc.

Altrient™ products include Altrient™ C and Altrient™ ME™ with Altrient™ GSH arriving on the market in 2012. Each uses a proprietary Liposome Encapsulated Delivery (LED) system to transport pure, essential nutrients throughout the body. LED is considered one of the most effective methods of delivering oral nutrients. The high-performance supplements are delivered in cartons of 30 single-serving packets. They are only available direct to consumers at 1-888-437-6353 or http://www.altrient.com and http://www.facebook.com/Altrient.

Contact: Virginia Martino, +1-702-257-2345

SOURCE Altrient, Inc.