Altrient Online Videos Continue to Showcase Company's 'DNA'

LAS VEGAS, Jan. 24, 2012 /PRNewswire/ -- Altrient, Inc. has released the second in a series of online videos promoting its Altrient™ C high-dose vitamin C formula. The Las Vegas-based maker of high-performance nutritional supplements says the videos highlight the company's "DNA" expressed in its founding values of Health, Passion and Responsibility.

(Logo: http://photos.prnewswire.com/prnh/20111206/LA16628LOGO)

The latest clip, entitled Passion, features a duel between two expert skaters who chase each other relentlessly around a challenging, urban skate park. As the duel ends in a draw, one of the competitors is revealed as an older man with graying hair who still has the game to hang with his much younger opponent.

The youngster known as Sky, from Seattle, Washington, has been skating since he could walk. He has dedicated his life to skating and is a rising amateur star sponsored by skate footwear maker Vans as a member of their local street team.

The wily veteran is Mark, who began skating decades before Sky was even born. This 50-year-old Seattle native is an illustrator/designer and works with Nike on their in-store displays and also has his own comic strip. Both "dudes" have a lifelong passion for skating.

The video explains that passion is forever young. Passion will not act its age and it will not sit down and shut up. The video suggests how Altrient's customers share this conviction, embrace the values of health, passion and responsibility in their active lifestyles and expect them in the products they buy. Health, Passion and Responsibility are the reasons why consumers choose the best vitamin C – Altrient™ C.

The video can be seen on www.altrient.com, www.facebook.com/altrient and www.twitter.com/altrient, as well as on NewYorkDailyNews.com, LATimes.com, ChicagoTribune.com and WebMD.com. The series' premier video, "A Little Promise," which focuses on the value of Responsibility, was released January 10, 2012.

Behind the Video

Passion was shot on location at the Marginal Way SkatePark in Seattle, Washington. Formerly an underutilized piece of public property primarily used by transients as a campground, local skaters worked to clean the area and began construction on the concrete park in October 2004. It is now a legal skate park maintained by local skateboarders. It serves youths and adults from the Central, Beacon Hill, Georgetown, South Park and West Seattle neighborhoods.

About Altrient™

The Altrient™ line of high-performance nutritional supplements includes Altrient™ C, Altrient™ ME™ and Altrient™ GSH, which arrives on the market in 2012. All Altrient™ products use a proprietary Liposome Encapsulated Delivery (LED) system to transport essential nutrients throughout the body. LED is considered one of the most effective methods of delivering oral nutrients with optimal bioavailability.

Altrient™ is the proud sponsor of CrossFit Games champion, Cheryl Brost, who continues her quest to become the World's Fittest Woman later this year. The company also sponsors The Balance Your Life Tour 2012. This 10-city tour presented by The Balancing Act, Lifetime Television's award-winning women's morning show, begins in Savannah, GA in February.

Altrient™ products are only available direct to consumers via 1-888-437-6353 or  www.altrient.com. They are backed by a 100% unconditional satisfaction guarantee. Like Us on http://www.facebook.com/altrient and follow us on http://www.twitter.com/altrient.

Contact: Virginia Martino
[email protected] or 702-257-2345

SOURCE Altrient, Inc.