NEW YORK, Dec. 1, 2010 /PRNewswire/ -- Altruette launches its collection of philanthropic charms in time for the holidays.
Founded by Lee Clifford and Julie Schlosser, two journalists who spent nearly a decade as writers and editors at Fortune Magazine, Altruette is a classic line of charms with a philanthropic twist: each charm represents and benefits a different non-profit.
The concept couldn't be simpler: 50% of the net profit from the sale of each charm goes to the cause partners, a group of 25+ non-profits. Altruette's partners include established national non-profits such as CARE, the Nature Conservancy, the International Rescue Committee, the Humane Society of the United States, KaBOOM!, Toys for Tots, DonorsChoose.org, as well as smaller groups with talented leaders and ambitious plans to change the world.
"For decades, women have worn charms to tell their personal story. They also have the ability to tell the story of the causes they represent," says co-founder Lee Clifford. Each charm is designed to symbolize the organization's great work. For example, the globe charm benefits GlobalGiving.org and the laptop computer charm benefits Inveneo, a San Francisco based nonprofit that helps connect the developing world through technology. And each charm comes with a "cause card" that tells the consumer about the non-profit it represents.
Altruette charms make the perfect holiday gift for women who want to look good and do good. "We believe that charm bracelets transcend age," says co-founder Julie Schlosser. "We want to see granddaughters as well as grandmothers wearing bracelets loaded up with the causes they love."
Altruette has already been selected as the perfect Gift that Gives Back by both InStyle Magazine and DailyCandy.com. Charms are available at www.altruette.com and at Fred Segal's Zero Minus Plus boutique in Santa Monica, CA.
Web Site: www.altruette.com
Lee Clifford/Julie Schlosser