READING, Pa., Aug. 28, 2017 /PRNewswire-USNewswire/ -- Alvernia University unveiled a newly designed athletics visual identity at a campus-wide event today, to be utilized immediately across all of its 22 sports programs.
Alvernia's Golden Wolves logos represent a fierce and new bold approach to its athletics visual identity. The profile version serves as the primary look accompanied with the official word mark. Taking a unique step, the university also has a secondary logo that sports a face-on version. Both versions, which consistently rated high across multiple campus groups, incorporate the university's traditional maroon and gold colors.
"Throughout the very inclusive process, our university community continuously emphasized the importance of having a new nickname directly connected to our distinctive Franciscan heritage," said Thomas F. Flynn, president. "I'm very pleased that we've chosen such a powerful Franciscan symbol. The overwhelming support and consensus that emerged from across the university community regarding the selection has been impressive."
According to the iconic Wolf of Gubbio story, St. Francis of Assisi tamed a wolf that had been terrorizing the city in the early 13th Century. The story symbolizes the power of peacemaking. Adding 'golden' to the name represents excellence and highlights one of the university's traditional colors. And, Alvernia's initials, AU, are the scientific symbol for gold. The school colors, maroon and gold, remain unchanged.
In March, a university task force was appointed to develop new nickname options. Representing students, faculty, athletic and other staff, alumni, parents, trustees and Bernardine Sisters, the task force invited and received hundreds of submissions from the university community with more than one-third suggesting variations of "wolves."
Moving forward as the Golden Wolves, the university plans to unveil a new mascot during Homecoming and Family Weekend in October.
ALVERNIA UNIVERSITY is a distinctive Franciscan university that empowers students through real-world learning to discover their passion for life, while providing the education to turn what they love into lifetimes of career success and personal fulfillment, helping them make the world a better place. Situated on a scenic 121-acre suburban campus in historic Berks County, Pa., the university of more than 3,000 students offers more than 50 undergraduate majors and minors and a range of graduate programs at the master's and doctoral levels.