NEW YORK, July 11, 2017 /PRNewswire/ -- The DAS Group of Companies, a division of Omnicom (NYSE: OMC), announced today that Alyson Tardif has been named president of Colangelo, a marketing agency focused on brand attachment, effective immediately.
"Alyson has been a key pillar of Colangelo's senior leadership team for some time, and I'm delighted to elevate her to the role of president," said Dale Adams, chairman and CEO, DAS Group of Companies. "She brings a contagious energy and passion to her work with clients and talent alike, and I look forward to what the Colangelo team will accomplish under her leadership."
Tardif has extensive through-the-line marketing experience across varying product categories and distribution channels. She joined Colangelo in 2012, and has served on the senior leadership team for four years, leading the agency's most successful portfolio of clients. Before joining Colangelo, Tardif was senior vice president of marketing at Triad Retail Media in Tampa, Florida. Prior to that she spent 11 years at Alcone Marketing Group in increasingly senior roles, ultimately as senior vice president.
"I am thrilled to be leading a talented team with whom I've worked closely over my past five years at Colangelo," said Tardif. "We are poised to accelerate our growth into a new area of marketing and branding. I am confident that together we can bring this agency to new heights."
Colangelo is a Connecticut-based marketing agency. We help our clients succeed by connecting their brands to the hearts and minds of consumers. We do this by humanizing brands through our proprietary methodology, Brand Attachment. As brand behaviorists, we start by understanding brand behavior first, and human behavior second. This approach allows us to control buying behavior, giving brands more than a reason to believe, rather a reason to belong. Brand Attachment enables brands to do more than simply attract consumers – it attaches them. For more information, please visit www.Colangelo-sm.com. Colangelo is part of the DAS Group of Companies.
About the DAS Group of Companies
The DAS Group of Companies, a division of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com), is a global group of marketing services companies. DAS includes over 200 companies in the following marketing disciplines: specialty, PR, healthcare, CRM, events, promotional marketing, branding and research. Operating through a combination of networks and regional organizations, DAS serves international, regional, national and local clients through more than 700 offices in 71 countries.
SOURCE DAS Group of Companies