AMC Theatres® and Eventful Empower Fans to Decide Where the New Independent Film MOOZ-lum Will Be Released

Moviegoers to Use Eventful's 'Demand it!' Service to Determine the Initial 10 Cities to Show Award-Winning Film at Their Local AMC Theatres

Dec 08, 2010, 06:03 ET from Eventful, Inc.

KANSAS CITY, Mo. and SAN DIEGO, Dec. 8, 2010 /PRNewswire/ -- AMC Theatres (AMC), a leading theatrical exhibition and entertainment company and Eventful, Inc., the leading digital service connecting consumers with entertainment and local events, announce today a new partnership for independent film distribution that empowers consumers to choose where a film should be released.

Moviegoers nationwide will have the opportunity to use Eventful's "Demand it!" service to Demand that their city be one of the first to see MOOZ-lum, a film that challenges perceptions of Muslims in the United States. The AMC/Eventful partnership marks the first time that consumers have had the power to decide where a film should be released.

"Exploring new distribution platforms for independent filmmakers through our AMC independent™ program is something we are passionate about," said Nikkole Denson-Randolph, vice president, specialty and alternative content for AMC. "We believe Eventful's 'Demand it!' platform gives our guests a way to have a meaningful influence on the exhibition of an important film."

Moviegoers have until Jan. 21, 2011 to log on to http://eventful.com/moozlum and Demand that their city is one of the first 10 cities to see the film by using Eventful's unique social media platform. They can also spread the word virally across Facebook, Twitter and MySpace by inviting their friends to Demand that their city gets the film's release at their local AMC Theatre. In addition, cast members from MOOZ-lum will appear in select cities.

"Partnering with AMC allows Eventful to support filmmakers and gives our 20 million consumers a voice in entertainment relevant to their local community," said Jordan Glazier, CEO of Eventful.

AMC independent provides AMC guests with the best independent films and targets interested guests through special promotions and other customized marketing efforts. Eventful's unique "Demand it!" service allows fans to influence the content and location of entertainment and live events. More than 100,000 filmmakers, musicians, comedians and other entertainers use "Demand it!" to engage with millions of their fans to find out where they are in Demand and make informed decisions about where to appear.

MOOZ-lum was recently chosen as Best Narrative Feature at the Urbanworld Film Festival and was also an official selection of both the Chicago International Film Festival and the 34th Cairo International Film Festival.

"I am honored to have moviegoing audiences use "Demand it!" to show MOOZ-lum in cities where people are addressing timely issues in the national debate of individual rights and religious tolerance," said Qasim Basir, writer/director of MOOZ-lum.

"We are excited that AMC and Eventful support our film and have found a way to bring MOOZ-lum to the audience that's been waiting to see it," said Dana Offenbach, Producer.

About AMC Entertainment Inc.

Headquartered in Kansas City, Mo., AMC Entertainment Inc. is a leading theatrical exhibition and entertainment company. With a history of industry leadership and innovation dating back to 1920, the company today serves hundreds of millions of guests annually through interests in 382 theatres with 5,342 screens in five countries. www.AMCTheatres.com.

About Eventful, Inc.

Eventful is the leading digital media company connecting consumers to the world's most comprehensive selection of local entertainment and live events. 20 million people use Eventful to find out what's happening and decide what to do.  Servicing communities with multi-platform services, Eventful also enables entertainment companies to activate those communities and drives tune-in, ticket sales, and commerce through a unique blend of social media, direct marketing, and digital advertising campaigns. Visit Eventful at www.eventful.com.

About MOOZ-lum

Amid a strict Muslim rearing and a social life he's never had, Tariq enters college confused. New peers, family and mentors help him find his place, but the 9-11 attacks force him to face his past and make the biggest decisions of his life.

AMC Media Contact:

Justin Scott

816.480.2548

juscott@amctheatres.com


Eventful Media Contact:

Christopher Lehman

858.461.3860

clehman@eventful.com



SOURCE Eventful, Inc.



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