American Airlines Expands AAdvantage eShopping Mall Enabling AAdvantage Members to Now Earn Miles in Stores in Addition to Earning Miles Online

FORT WORTH, Texas, Feb. 22 /PRNewswire-FirstCall/ -- American Airlines announced today that AAdvantage® members can earn more miles than ever before with the newly enhanced AAdvantage eShopping(SM) mall. Leading retailers have joined together with the AAdvantage eShopping mall to offer more ways to earn miles. The ability to purchase gift cards, as well as access to special deals and optimized shopping features, are among the enhancements. Additionally, for the first time, AAdvantage members can earn miles with participating AAdvantage eShopping retailers in actual "brick-and-mortar" stores – not just online.

Members can rack up extra miles by using a registered credit or debit card on purchases with participating AAdvantage eShopping retailers on the Web site, at retail stores or through retail catalogs. Sunglass Hut, Jos. A. Bank, Sally Beauty and Golfsmith are just a few of the retailers offering AAdvantage miles when shopping at retail stores. And, now through March 8, members can earn three miles per dollar spent at Jos. A. Bank retail stores – a 50 percent increase from the base offer. To browse a complete list of participating retailers visit www.aa.com/eshopping.

"We are happy to provide AAdvantage members with as many opportunities as possible to collect miles and discover savings," said Rob Friedman, American's President – AAdvantage Marketing Programs.  "The site's new look and features are designed with savvy AAdvantage shoppers in mind, allowing them to personalize and prioritize their purchases all in one place."

New shopping features on the eShopping site include:

• Online deals and coupons
• A powerful product search engine
• Intuitive product comparison options
• An estimated-mileage earning calculator

New, customizable account features on the eShopping site include:

• The ability to view shopping activity and mile-earning history
• An easy-access area of the site where customers can save favorite retailers
• The option to register any credit or debit card for convenient, in-store earning
• Reminders for special occasions, such as birthdays, anniversaries and holidays
• Tools to help manage promotional messages and deal notifications

For further information on AAdvantage eShopping mall features and offers, please visit www.aa.com/eshopping.  If you're not already an AAdvantage member, it's easy and free to enroll in the program. Just visit www.aa.com/enroll.

About the AAdvantage Program

The AAdvantage program was the first frequent flyer program. Established in 1981, the program now has more than 62 million members. Members can earn miles at more than 1,000 participating companies, which include more than 30 hotel chains representing more than 60 brands, more than 20 airlines, eight car-rental companies, 10 financial companies, and over 350 brand name retailers. In addition, members can earn miles when making purchases with one of more than 100 affinity card products in over 40 countries. In 2009, AAdvantage members redeemed more than 150 billion miles to claim more than 6.9 million awards for flights, upgrades and car rentals. For more information and a listing of AAdvantage program participating companies, visit www.aa.com/aadvantage.

About American Airlines

American Airlines, American Eagle and AmericanConnection® serve 250 cities in 40 countries with, on average, more than 3,400 daily flights. The combined network fleet numbers more than 900 aircraft. American's award-winning Web site, AA.com®, provides users with easy access to check and book fares, plus personalized news, information and travel offers. American Airlines is a founding member of the oneworld® Alliance, which brings together some of the best and biggest names in the airline business, enabling them to offer their customers more services and benefits than any airline can provide on its own. Together, its members serve nearly 700 destinations in more than 130 countries and territories. American Airlines, Inc. and American Eagle Airlines, Inc. are subsidiaries of AMR Corporation. AmericanAirlines, American Eagle, AmericanConnection, AA.com, We know why you fly and AAdvantage are registered trademarks of American Airlines, Inc. (NYSE: AMR)

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The address is http://www.aa.com

SOURCE American Airlines