American Beverage Consortium Announces Maarten L. Albarda as Keynote Speaker at eBev 2013

Founder of MLA Consulting Delivers Keynote Speech on Current State of Digital Marketing in Beverage Industry

Oct 09, 2013, 09:53 ET from The American Beverage Consortium

LOS ANGELES, Oct. 9, 2013 /PRNewswire/ -- American Beverage Consortium is pleased to welcome 25-year marketing veteran Maarten L. Albarda, former VP of Global Connections at Anheuser-Busch InBev, as keynote speaker at the first annual eBev national beverage marketing conference.


In 2013, Albarda founded MLA Consulting to advise marketers, agencies, startups, and media companies on integrated marketing communications. He will share his digital marketing expertise as keynote speaker, where he will kick-off eBev 2013 with a State of the Digital Beverage Nation on Thursday, October 24, 2013 at 8:30 A.M. mountain time.  

Before founding MLA Consulting LLC, Maarten spent 10 years at The Coca-Cola Company, where he spent the last 4 leading Media and Communication Innovation across all brands and key markets. From there, Maarten joined Anheuser-Busch InBev as VP, Global Connections, with responsibility for all aspects of Media, Digital, Sports & Entertainment Marketing, CRM and Licensed Merchandise. He was responsible for the design and implementation of "The AB-InBev way of Marketing" for Connection Planning.

Recently, Albarda co-authored "Z.E.R.O.", outlining his strategies and insight on zero paid media as the new marketing model. In this critically acclaimed book, Albarda and co-author Joseph Jaffe introduce the power of advocacy, innovation, customer-centricity, and direct to consumer channels under a unified call-to-action.  Transcendent marketing thought leaders Seth Godin, Avinash Kaushik, and Shiv Singh have given "Z.E.R.O." extremely high praise.

"Maarten brings invaluable insights to members of the beverage marketing community and will help individuals better understand their own organizations with his unique perspective and powerful message," said Seth Hillstrom, managing partner at American Beverage Consortium. 

eBev 2013 is a three day conference hosted by the American Beverage Consortium that will focus on navigating digital, mobile, and social media marketing in the beverage industry. 

The conference takes place from October 23, 2013 to October 25, 2013 at the Embassy Suites Denver-Downtown in Denver, Colorado.

To learn more about and register for American Beverage Consortium's first annual eBev 2013 conference, please visit 

About the American Beverage Consortium

The American Beverage Consortium is a unique solution for the beverage industry. With up-to-date news and a trove of resources, the American Beverage Consortium enables a full spectrum of beverage industry participants to come together to foster the sharing of ideas and creativity and provide a foundation for meaningful relationships.

The American Beverage Consortium provides all of its members with news about practically everything that moves in the beverage industry. With a unique five-chapter structure, labeled as retail, distribution and logistics, processing and manufacturing, marketing and communications, and packaging and bottling, the American Beverage Consortium is able to deliver a truly unique solution to its members. For more information about American Beverage Consortium, please visit

SOURCE The American Beverage Consortium