American Capital Equity Invests in Brandmuscle

Dec 02, 2015, 09:30 ET from American Capital Equity III, LP

BETHESDA, Md., Dec. 2, 2015 /PRNewswire/ -- American Capital Equity III, LP ("American Capital Equity" or "ACE") announced today that it has invested in Brandmuscle, a leading provider of local marketing automation technology and services.

Headquartered in Chicago and with offices in Cleveland, Austin and New Jersey, Brandmuscle provides software and services that enable brands with distributed sales and marketing channels to easily create and execute brand-compliant, local marketing campaigns across all mediums and formats.  Brandmuscle employs more than 650 professionals and serves more than 200 of the world's leading brands.

"Brandmuscle fits very well within ACE's technology-enabled business services vertical, providing its clients with a wide range of services that facilitate localized marketing by their local affiliates," said Eugene Krichevsky, American Capital Equity Partner.

"With a terrific management team, a great client roster and good momentum in its various markets, we are excited to support Brandmuscle's continued growth," said David Steinglass, American Capital Equity Partner.

"We are thrilled to partner with American Capital Equity as the relationship will significantly benefit our clients and associates.  ACE is aligned with our management team's long-term vision for the company and is committed to helping us execute our strategic plan.  With additional access to capital, we will be able to invest more aggressively in expanding our platform and geographic footprint to meet the evolving needs of our clients," stated Philip Alexander, Brandmuscle Chief Executive Officer.

American Capital Equity is a $1.1 billion private equity fund focused on acquiring control equity positions in companies with $5 to $25 million of EBITDA.  ACE is managed by a subsidiary of American Capital Asset Management, LLC, which is wholly owned by American Capital, Ltd., and based in Bethesda, MD.  For more information, please refer to

American Capital, Ltd. (Nasdaq: ACAS) is a publicly traded private equity firm and global asset manager.  American Capital, both directly and through its asset management business, originates, underwrites and manages investments in middle market private equity, leveraged finance, real estate, energy & infrastructure and structured products.  American Capital manages $23 billion of assets, including assets on its balance sheet and fee earning assets under management by affiliated managers, with $80 billion of total assets under management (including levered assets).  Through a wholly owned affiliate, American Capital manages publicly traded American Capital Agency Corp. (Nasdaq: AGNC), American Capital Mortgage Investment Corp. (Nasdaq: MTGE) and American Capital Senior Floating, Ltd. (Nasdaq: ACSF) with approximately $10 billion of total net book value.  From its eight offices in the U.S., Europe and Asia, American Capital and its wholly owned affiliate, European Capital, will consider investment opportunities from $10 million to $600 million.  For further information, please refer to

Contact: (301) 951-6122
Eugene Krichevsky, Partner
David Steinglass, Partner
Ryan Sacco, Vice President    

SOURCE American Capital Equity III, LP