American Coach Out Performs the Market in 2010; Earns Substantial Market Share Growth

Mar 09, 2011, 08:30 ET from Fleetwood RV, Inc.

DECATUR, Ind., March 9, 2011 /PRNewswire/ -- American Coach, the luxury Class A diesel motor home division of Fleetwood RV, Inc., in calendar year 2010 saw a 17% increase in registrations in a diesel market that was down 9%. The growth in sales in a down market allowed the division to increase its market share 30% with a reduced product offering and smaller dealer network.

The division's growth in market share was led by American Revolution, which was recently added to the American Coach offering, increasing its volume in 2010 by 48% year over year.  In addition, American Heritage, the flagship brand of American Coach, increased its volume over 70% during the same timeframe. The success of American Heritage is a direct result of its full-wall-slide floor plan that creates an industry-leading 460 square feet of living space.

"The increase in Revolution sales came as a result of adding it to the American Coach family," said Justin Humphreys, vice president of American Coach. "Our dealers and customers have embraced this change and we are excited about what the future will bring for this storied brand.  

"For 20 years, American Coach has been passionate about providing personalized service to all of our dealers and customers, and to building motor homes that exceed their expectations," added Humphreys. "Our market share growth in 2010 is a testament to our customers and dealers having confidence in what we are doing. We would like to thank them for their support, as well as congratulate our dealer network on a successful 2010."

For more information about American Coach, call 1-800-854-1344, visit or become a fan on Facebook.

About Fleetwood RV, Inc.

Fleetwood RV, Inc. ("Fleetwood RV" or the "Company") is a leading manufacturer of Class A and Class C recreational vehicles. The Company has one of the best and longest standing distribution networks in the industry and boasts some of the industry's most recognized and iconic brand names such as American Coach and Bounder. Fleetwood RV is headquartered in Decatur, Ind., which is also its principal manufacturing location.

SOURCE Fleetwood RV, Inc.