American Freight Furniture & Mattress Partners with Mulberry to Launch New Furniture Protection Program

COLUMBUS, Ohio, June 12, 2025 /PRNewswire/ -- American Freight Furniture & Mattress^® is a leader in delivering brand name furniture to shoppers at everyday low prices. American Freight has recently joined forces with product protection platform Mulberry to offer their customers affordable product protection on furniture and mattress merchandise purchased at company operated American Freight retail stores, and on americanfreight.com. The program from Mulberry includes protection for accidental stains, spills, rips, tears, scratched surfaces, and more. 

American Freight Furniture & Mattress was looking for a company who could provide their customers with high-quality coverage, excellent value and a great service experience with a company that has been successfully servicing customers in the furniture space.

"Delivering a best-in-class customer experience and offering great value are cornerstones of who we are as a business," said Jonathan Waters, Vice-President of Operations. "We wanted a product protection plan agent that knows the needs of our furniture customers and prioritizes doing right by them every time."

Mulberry, who works with many leading furniture brands, has refined their user experience to make it easy for customers to file claims and get their issues resolved. Some product protection providers require customers to fill out long forms, coordinate with multiple parties, or ship back damaged products to complete the claims process. With Mulberry, American Freight customers can quickly and easily file a claim for product issues using a simple, automated process - no third parties involved, or extra steps required. 

"Mulberry's customer-first and technology driven approach to product protection is transforming the industry and resonating with shoppers," added Ryan Hayes, Vice-President of Partnerships of Mulberry. "We are thrilled to be providing American Freight customers with the peace of mind that if something goes wrong, they are just a few clicks away from getting their issue addressed."

About Mulberry

Mulberry creates a better product protection experience for shoppers and brands. Mulberry's people-first platform offers affordable plans, better coverage, and great claims experiences for consumers. Mulberry also offers flexible integration options for brands to embed protection plan offers seamlessly into their customer journey, increasing customer engagement and average order value. Learn more about Mulberry's product protection solutions at www.getmulberry.com. 

SOURCE AF Newco I, LLC