CLEVELAND, March 15, 2011 /PRNewswire/ -- The celebration of Passover, observed from sunset on April 18 through nightfall on April 26, commemorates the liberation of the Israelites from slavery in Egypt and the founding of the Jewish nation. This rich history makes the occasion a time of great gratitude, and, because it falls in the spring, Passover brings with it a spirit of rebirth and renewal. With so much to celebrate, this year's L'Chayim to Life! collection from American Greetings Corporation (NYSE: AM) has something for everyone.
From beautiful depictions of traditional symbols of the holiday to more humorous takes on the practices that occur over these eight days, everyone can find the perfect way to commemorate this significant time while connecting with the family and friends that make it extra special.
"Passover is a very important holiday and that is definitely reflected in the card aisle this year," said Pam Fink, senior editor of the L'Chayim to Life! line at American Greetings. "Whether you're looking for an elegant traditional greeting or a more lighthearted card that is sure to elicit a smile, you'll be delighted by the variety you have to choose from."
Consumers can find this year's L'Chayim to Life! Passover greetings at participating drug chains, grocery stores and mass retailers nationwide, as well as in American Greetings and Carlton Cards retail stores. For more information on American Greetings, please visit us at www.corporate.americangreetings.com. You can also follow us on Twitter at www.twitter.com/amgreetings and on Facebook at www.facebook.com/AmericanGreetings.
About American Greetings Corporation
For more than 100 years, American Greetings Corporation (NYSE: AM) has been a creator and manufacturer of innovative social expression products that assist consumers in enhancing their relationships. The Company's major greeting card lines are American Greetings, Carlton Cards, Gibson, Recycled Paper Greetings and Papyrus, and other paper product offerings include DesignWare party goods and American Greetings and Plus Mark gift-wrap and boxed cards. American Greetings also has one of the largest collections of electronic greetings on the Web, including cards available at AmericanGreetings.com through AG Interactive, Inc. (the Company's online division). In addition to its product lines, American Greetings also creates and licenses popular character brands through the American Greetings Properties group. Headquartered in Cleveland, Ohio, American Greetings generates annual revenue of approximately $1.6 billion, and its products can be found in retail outlets worldwide. For more information on the Company, visit http://corporate.americangreetings.com.
SOURCE American Greetings Corporation