American Greetings Illuminates the Card Sending Experience with Elegant Innovation

Oct 26, 2010, 09:17 ET from American Greetings Corporation

CLEVELAND, Oct. 26 /PRNewswire/ -- No matter the reason for visiting the card aisle, the one thing all consumers want to share is a warm gesture that their friends and family will appreciate. This spirit of warmth is reflected in a brand-new way with the latest collection from American Greetings Corporation (NYSE: AM) called Illuminotes™. Featuring a unique card fold, an elegantly designed frosted vellum window and beautifully diffused light; Illuminotes offer a charming twist on the traditional greeting card experience.  

Upon opening the card, recipients are presented with a soft, heartfelt glow that enhances the thoughtful sentiment. Each card can then be kept on display to offer an extension of the warm expression for all to appreciate.

"Sending a greeting card is all about offering a thoughtful gesture, and we are always working to reflect the feelings consumers want to share with products that are wonderful keepsakes and fun, unique experiences," said Carol Miller, executive director of new product concepts at American Greetings. "With Illuminotes, shoppers can share their emotions with a beautiful card that reflects just how important the recipient and their relationship is to them."

Consumers can find the new Illuminotes greetings at participating drug chains, grocery stores and super centers nationwide, as well as in American Greetings and Carlton Cards retail stores. For more information, including store locations in your area, please visit us at www.corporate.americangreetings.com. You can also follow us on Twitter at www.twitter.com/amgreetings and on Facebook at www.facebook.com/AmericanGreetings.

About American Greetings Corporation

For more than 100 years, American Greetings Corporation (NYSE: AM) has been a creator and manufacturer of innovative social expression products that assist consumers in enhancing their relationships. The Company's major greeting card lines are American Greetings, Carlton Cards, Gibson, Recycled Paper Greetings and Papyrus, and other paper product offerings include DesignWare party goods and American Greetings and Plus Mark gift-wrap and boxed cards. American Greetings also has the largest collection of electronic greetings on the Web, including cards available at AmericanGreetings.com through AG Interactive, Inc. (the Company's online division). AG Interactive also offers digital photo sharing and personal publishing at PhotoWorks.com and Webshots.com and provides a one-stop source for online graphics and animations at Kiwee.com. In addition to its product lines, American Greetings also creates and licenses popular character brands through the American Greetings Properties group. Headquartered in Cleveland, Ohio, American Greetings generates annual revenue of approximately $1.6 billion, and its products can be found in retail outlets worldwide. For more information on the Company, visit http://corporate.americangreetings.com.

SOURCE American Greetings Corporation



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